+64 9 373 3791
Beth 100615
Firstname/Profession
Beth
Mac Operator / Graphic Designer
8-12 years Experience
Auckland, Tauranga, Hamilton
277

Represented: 12/10/18

Bio

It is my aim to make the world a better place through design. I am also passionate about the arts and exploring ideas that cross-cultural and societal boundaries to evoke change, excitement, and engagement.

 

My extensive experience has helped me to develop a broad range of practical skills in print and digital media. I am also a hardworking, confident and enthusiastic Senior Graphic Designer with experience in the creative/media/arts industries.

Expertise

Annual Reports Banners Brand Development Brand Guidelines Brand Identity Brand Stories Branding Graphic Design Social Media

Software

Asana Illustrator CC InDesign CC Microsoft Excel Microsoft Powerpoint Microsoft Word Photoshop CC Premiere Pro CC Sketch

My skills

Graphic Design
Website & Blog design
EDMs
Brand Management
Adobe Creative Cloud
Print Media

Social Media
Strategies
Instagram
Facebook
Pinterest

Recent Employment

Owner / Operator / October 2015 - Present / Brave Creative Limited

Brave Creative is an online store featuring my original designs and unique products from around the world. 

Key role requirements: 

  • Developed ecommerce website bravecreative.co.nz 
  • Created social media strategies and implemented across Instragram, Facebook and Pinterest
  • Designed and manufactured original products for sale
  • Work with other wholesalers to stock unique products

Senior Graphic Designer & Social Media Coordinator / February 2009 - September 2015 / The Parenting Place

The Parenting Place is a not-for-profit that aims to encourage and strengthen parents and young people within New Zealand with programmes that make a difference while being accessible, fun and inspiring.

As the Senior Graphic Designer, I managed our in-house creative team to produce all of the organisation’s creative output (print and digital) from ideation to production. I was responsible for managing the workload of the Junior Graphic Designer and the Digital Marketing Assistant.

Over the six years I have managed major creative projects, national fundraising campaigns, filmed and edited short marketing videos, designed emails, created environmental graphics, corporate identities, publications, film titles and handled all the day to day requirements of production. The role has been both challenging and exciting and has helped me develop a wide skill set.

Key role requirements: 

  • Brand management of The Parenting Place to ensure there is a consistent look and feel
  • Art direction, creative strategy and implementation for youth and parenting departments
  • Project Management for Creative projects
  • Social media strategy and management
  • Design and creation of The Parenting Place blog. 
  • Coordinate and manage print and production relationships with external stakeholders 

Industries I know well

FMCG
Retail
Advertising
Education

Honours & awards

2013 New Zealand Institute of Chartered Accountants Award for Best Annual Report from a not-for-profit.

Facebook - I initiated a photographic concept for our NYLD (National Young Leaders Days) Facebook page that saw the photos receive over 42,000 likes.

Qualifications

AUT University

Bachelor of Design - Graphic Design - 2005 - 2007.

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