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Catherine Pond Profile
Firstname/Profession
Catherine
Producer / Copywriter
8-12 years Experience
Auckland, Tauranga, Hamilton
303

Represented: 08/06/17

Bio

'Never work with children or animals' - or so the old adage goes - yet somehow I've spent a decent chunk of my career doing both! As a Producer I'm always looking to innovate, and enjoy the challenge of taking a complex creative concept and making it a reality.

I'm a Producer by name, but jack-of-all-trades might be more apt - my skill-set covers brand strategy, ideation, content creation, copywriting, directing, project management and client service. I have a strong grasp of the animation and 3D modelling process from my time at Cartoon Network (London), and this experience is valuable when working on visual projects with heavy VFX requirements.

Sure, I enjoy having the chance to manage a project from inception to completion, but I also have the ability to jump into a project regardless of what stage it's at and get it done (and yes, 'sh*t show' is a legitimate stage!) I also can work on projects that don't even exist yet! If you're pitching, and need someone who can troubleshoot the costs/logistics of production - actually sussing the making of the thing you are saying you can make - then I'm your gal.

I enjoy working in a fast-paced environment, value relationships and the creative vision and am a diplomatic and enthusiastic addition to any team.

But don't just trust my word - I have an established track record working with clients and brands such as; Lego, Mattel, Coca Cola, Cadbury, Nestle, Vodafone, Samsung, General Mills, Pita Pit, Wendy's, VO5, 20th Century Fox, GlaxoSmithKline, Heineken, Ford, Audi. I've also worked on projects for charities like Women's Refuge and Foster Hope. Let me add your brand to this list!

I'm best known for...

Making challenging creative concepts a reality!

Industries I know well

FMCG
Kids
Technology

Mediums I know well

TV
Digital Content
Radio
Print

Honours & awards

CAANZ Media Awards 2016 Vodafone: VNZMAs Snapchat Campaign
Best Use of Content - Finalist
CAANZ Media Awards 2013 Kapiti: You Choose Movie
Best Launch - Silver
CAANZ Media Awards 2012 MediaWorks TV - The Block NZ
Best Collaboration - Silver
Promax UK 2011 Ubisoft Rabbids Sales Reel
Best Long Form or Marketing Tape – Nominee
Campaign Media Awards 2010 TMI for Mattel: Hot Wheels
Best Retail and Home Shopping Campaign – Nominee
UK Media Week Awards 2008 GlaxoSmithKline for Aquafresh: The Nurdles
Media Idea Medium – GOLD/Sales Pitch Medium – GOLD

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