The concept: This fun and quirky TVC helped launch Maggi Homestyle Gravy into the New Zealand market. With Jaquie Brown signed on as talent, as writers we knew we needed to do something a bit different to shake up the gravy category, and this was the result.
The production: Filmed over 2 days on a locked off set, this shoot was technically demanding and hiring the right crew was crucial to make it all come together. We worked with make-up, wardrobe and art to create four distinct characters and an on brand environment they could call home. Our VFX team composited the shots together to create this fun and cheeky TVC.