After obtaining a degree in fine arts (graphic arts) in Timisoara, Romania, I started doing graphic design out of passion, in a time when the best computer had no more than 32Mb of RAM. Once the internet got better, Flash websites and animations, naturally became my main focus, which lasted for a very long time. Right up until I arrived in New Zealand in 2007 and worked as a senior web designer for Virtus Communications. At the end of 2007, Virtus Communications merged with Ogilvy & Mather New Zealand and I ended up going through various positions before making my mark as a high-end retoucher.
My plans now are to expand my retouching skills by working in 3D (Cinema 4D) as well. Also, to capture the "real reality" better I plan to acquire a medium format digital camera for the same reasons, to expand my range of work. I have been practicing photography (from film to digital) for the last 25 years, and have my own photography website with many personal projects published on urbaum.com.
Meanwhile, I am working on an illustration book, which brings me back to the old time, when after a long day of handcraft you have to scrape the paint off your hands.
Editing (after effects)
I'm best known for...
creative high-end retouching
Senior Retoucher / 2007 - 2017 / Ogilvy & Mather
Industries I know well
Food + beverage
Bachelors of Fine Arts (5 years)