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Eddie Pond Profile
Firstname/Profession
Eddie
Design Director / Art Director
12 Plus years Experience
Auckland, Wellington, Christchurch, Dunedin, Hamilton, Tauranga
1704

Represented: 22/09/15

BBT Brand Identity

About Project

Since 2015 I’ve been contracting as design director at Auckland based digital agency BBT, working closely with its founder and managing director Mike Taylor on his large projects, overseeing a small but effective team of permanent and freelance designers.

In my role I developed BBT’s brand strategy and visual identity. I began by writing the brand manifesto, followed by authoring, developing and designing the identity guidelines which rolled out onto the print collateral and website. To wrap it up I art directed and photographed the team then graded the images in a way that embodies their unique personalities and fiery energy.

The case studies on the website reflect the body of my work as BBT's design director.


Industries

Marketing


Specialities

Art Direction, Copywriting, Photography


Client

BBT


Credit

Brand strategy: Mike Taylor and Myself. Brand manifesto, guidelines and photography: Myself. Staff bios: Jack Cottrell. Website design: Marsha Permadhi. Project management: Caroline Pic. Website dev: Karan Khanna, Evrhoy Coja.

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