+64 9 373 3791
Hannah Morris
Firstname/Profession
Hannah
Graphic Designer / Digital Designer
4-8 years Experience
Auckland
280

Represented: 03/08/17

Values & Brand Attributes

About Project

Another big project I worked on was revisiting the company mission, vision, values and brand attributes. I really wanted to create a strong essence of our brand and what we stood for within the office and external contractors, because I felt like at that time no one really knew. This would help with their decision making and shape our company culture.

I wanted the whole company to be involved at the start of the process and asked the question to everyone “If Azimo was a person, how would you describe them?” From this I was able to group the feedback and narrow it down to four brand attributes.

After discussions with the founder, CEO, Head of Product and a copy writer we decided on brand new values and attributes. The next question was “how do we present them to the team?”

I designed posters for each one. They were presented at a team meeting and hung around the offices in London and Krakow. They were recieved very well and given excellent feedback, people even wanted copies for their home.


Industries

Finance


Specialities

Poster, Strategy, Typography


Client

Azimo

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