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Kelly 1006152
Firstname/Profession
Kelly
Creative Director / Art Director
12 Plus years Experience
Auckland, Wellington, Hamilton, Tauranga
117

Represented: 27/09/18

Bio

A multi-skilled award-winning creative with over 15 years experience I have delivered global award-winning solutions on a wide range of clients both here and in Australia. Some of these brands include Coca-Cola, Nescafe, Lion Nathan, Beam Global Spirits and Wine, Sony, Air New Zealand, Ministry of Health, BMW, Mini and Prime TV.

 

After starting out in advertising in 2002, a competitive surfing career and several years working client side for Volcom Australia , I have spent most of my time at Publisis Mojo Sydney, and FCB Auckland as Creative Group Head. 

 

I am hungry for much more in my career and I love working with others that share the same go-getting attitude.

Expertise

Activation Advertising Art Direction Campaigns Content Marketing Ideation Marketing Comms Print Retail TVC

Software

Illustrator CC InDesign CC Keynote Microsoft Excel Microsoft Powerpoint Microsoft Word Movie 5 Photoshop CC

Recent Employment

Creative / Marketing & Brand Manager / February 2017 - August 2018 / NZ Ski - Queenstown

I took a 18 month contract at NZ Ski in Queenstown NZ. My dream client side role where i was the Creative Lead on new brand launch. A change, a challenge, but a dream job following 15 years working in global agencies.

Creative Group Head / Art Director / July 2007 - August 2017 / FCB Advertising - Auckland

At FCB Auckland I played an integral role across significant new business wins including: BMW/MINI, National Bank and Volkswagen.

 

I was the active Creative Group Head on BMW, MINI, Prime TV, NZI Insurance, PAK’nSAVE, Health Promotion Agency, VW and Mercury Energy whilst making significant contributions to various other accounts including; Vodafone, National Bank, Mitre 10 and Air NZ.

 

The social change work delivered, resulting in dozens of EFFIE awards and long and trusted relationships with many key clients.

 

While at FCB I also added to the NZ vernacular, introducing the term ‘Beersies’ which is now included in both the Urban and Collins dictionaries.

 

In addition to driving business results for FCB's key clients, my ideas and work has been highly awarded in all the major international creative shows, including multiple golds at Cannes, One Show and D&AD Yellow Pencils.

Art Director / Creative / July 2002 - July 2007 / Publicis Mojo - Sydney

I started out in advertising in 2002, after a competitive surfing career, since then I has spent time at Publicis Mojo, Auckland as a junior. Then I moved to the Sydney office for 5 years.

 

Following, I did a small contract Leo Burnet Sydney. Then I moved back to Auckland, New Zealand.

Industries I know well

Food & Beverage
Grocery
FMCG
Electronics
Aviation
Automotive
Entertainment
Television
Healthcare
Government
Insurance

Mediums I know well

Print
Web
Social Media
Content
Television
Film
Magazine

Honours & awards

NZ Marketing Awards 2018
Best In-House Marketing Campaign
NZSki

NZDM Awards 2016
Gold - Retail, Channel Gold
Sony New Zealand

NZDM Awards 2016
Gold - Social Media & Viral
Sony New Zealand

D&AD 2014
YELLOW PENCIL NOMINATION
The Devils Chair
NZI - New Zealand Insurance

AWARD 2014
SILVER x 2
The Devils Chair
NZI - New Zealand Insurance

AWARD 2014
BRONZE x 2
The Devils Chair
NZI - New Zealand Insurance

AWARD 2014
SILVER x 3
Secret Diary of a Call Girl
Prime TV

AWARD 2014
BRONZE x 2
Secret Diary of a Call Girl
Prime TV

AXIS (NZ) 2014
GRAND PRIX
The Devils Chair
NZI - New Zealand Insurance

AXIS (NZ) 2014
GOLD x 3
The Devils Chair
NZI - New Zealand Insurance

AXIS (NZ) 2014
SILVER
The Devils Chair
NZI - New Zealand Insurance

AXIS (NZ) 2014
SILVER x 2
Kids Party
Gregg's Jelly

CANNES LIONS 2013
GOLD
Best Use of Radio as a Medium
Secret Diary of a Call Girl
Prime TV

CANNES LIONS 2013
GOLD
Radio, Publications & Media
Secret Diary of a Call Girl
Prime TV

CANNES LIONS 2013
SILVER
Guerilla Marketing
Secret Diary of a Call Girl
Prime TV

CANNES LIONS 2013
BRONZE
Ambient
Secret Diary of a Call Girl
Prime TV

D&AD 2013
YELLOW PENCIL
Radio
Secret Diary of a Call Girl
Prime TV

ONE SHOW 2013
SILVER
Consumer Radio Single
Secret Diary of a Call Girl
Prime TV

ANDYS 2013
GOLD
Radio/Reset
Secret Diary of a Call Girl
Prime TV

LIA 2013
GOLD
Innovative use of Radio
Secret Diary of a Call Girl
Prime TV

CAPLES 2013
GOLD
Radio and Podcast
Secret Diary of a Call Girl
Prime TV

SPIKES Asia 2013
GOLD
Use of Radio as a Medium
Secret Diary of a Call Girl
Prime TV

NEW YORK FESTIVALS 2013
SILVER
Best Use of Medium, Radio
Call Girl
Prime TV

CLIO AWARDS 2013
BRONZE
Innovative Media
Secret Diary of a Call Girl
Prime TV

AXIS (NZ) 2013
GRAND PRIX
Screen Content & Radio
Secret Diary of a Call Girl
Prime TV

ORCA’s (NZ) 2013
GRAND ORCA
Secret Diary of a Call Girl
Prime TV

CAPLES 2012
BRONZE
Direct Response TV
Meet the Meat of Your Dreams
Pak’nSave

BRONZE
Radio & Podcast
Meet the Meat of Your Dreams
Pak’nSave

AWARD 2012
BRONZE
Direct Response
Meet the Meat of Your Dreams
Pak’nSave

AWARD 2011
BRONZE
Print Campaign
Man Vs Wild, Prime TV

BRONZE
Press Single
Man Vs Wild, Prime TV

BRONZE
Press Single
Man Vs Wild, Prime TV

BRONZE
Direct Response Campaign
EFFIES Call for Entry
Making it Personal

THE WORK 2011
IN BOOK
Print Campaign
Man Vs Wild, Prime TV

CAXTONS 2011
GOLD
Man Vs Wild, Prime TV

PEOPLE’S CHOICE AWARD
Man Vs Wild, Prime TV

AWARD 2009
SILVER
Campaign, Art direction
Outdoor Gallery, Robert Harris

CANNES LIONS 2009
FINALIST
Best use of outdoor media,
Outdoor Gallery, Robert Harris

THE WORK 2009
IN BOOK
Outdoor Campaign
Outdoor Gallery, Robert Harris

THE WORK 2009
IN BOOK
Art Direction
Outdoor Gallery, Robert Harris

ONE SHOW 2008
BRONZE
Consumer Television Campaign
L word - Prime

AWARD 2007
SILVER
Print Craft
Clubhouse Magazine, Canadian Club

BRONZE
Dimensional Mail, Canadian Club

Qualifications

Axis Advertising School

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