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Melissa 100615
Firstname/Profession
Melissa
Art Director / Creative Director
12 Plus years Experience
Auckland, Christchurch, Melbourne, Sydney, Wellington
4548

Represented: 15/05/14

Bio

My love affair with advertising began as a wide-eyed (and very eager) Art Director at Saatchi & Saatchi London. There, I was fortunate enough to work under advertising greats, such as David Droga, and hone my creative and strategic skills, with brands such as Sony and Procter & Gamble. 



 

Lured by the scent of the ocean, and suntan lotion, I returned down-under to join Creative Director Sean Cummins at the fledgling Cummins & Partners Melbourne (now SapientNitro). Bad kiwi accent impersonations aside, I was lucky to create a number of memorable campaigns, even channeling my ‘inner bloke’ writing for the likes of Holden, Virgin and Stihl. 

After enjoying four years in Melbourne, I moved to the sunny shores of Sydney where I joined the fun and talented team at The Brandshop. It was here that I produced, among many other things, one of the most memorable and talked about Australian ads ever - the Kimberly Clark ‘Beaver’ commercial. 



 

Like all love affairs, Advertising and I have experienced many challenges along the way, but nothing that a long lunch couldn’t fix. Fortunately, I’ve worked with many inspiring and awesome people and have enjoyed lasting, trusted relationships with many senior clients. 

Although I began my advertising career as an Art Director, I also have a penchant for writing, and much of my creative work I have either co-written or written. On the subject of ‘writing’ and ‘books’, I have just completed my first novel. Writing it, not reading it! 

Since returning to the kiwi homeland after a long freelancing spell in Sydney, I’ve had the 
opportunity to produce a number of notable campaigns with Barnes Catmur & Friends, and Running With Scissors. 

Unashamedly an ‘ideas (wo)man’, I don’t shy away from any challenge and relish turning briefs into 
sparkling creative diamonds.

Expertise

Advertising Art Direction Concepting Copywriting Creative Direction Creative Strategy Digital Design Logo Design Strategy Writing

Software

Illustrator CC InDesign CC Photoshop CC

I'm best known for...

Producing strategically focused and heavily conceptual creative… and a unique sense of humour.

Industries I know well

Automotive
Food & Beverage
Fashion
Healthcare
Financial
Entertainment
Alcohol
Household
Charity
Telecommunications

Mediums I know well

Art Direction

Copywriting

TVC

Print

Viral

Radio

Digital 
Design

Experiential

Social Media

POS

Direct Marketing

Honours & awards

NZDM Gold
NZDM Silver
Axis, Bronze, Out of Home
Axis, Bronze, Transit Advertising
Axis Silver, Non Traditional Outdoor/Ambient
Cannes, Finalist, Print
Cannes, Finalist, Print
Award, Finalist, Print
MADC, (Silver), Print
MADC, (Silver), Print
MADC, (Bronze), POS
MADC, (Bronze), POS
Clio, Finalist, Print
University Prize for Art History

Qualifications

Bachelor of Arts

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