My passion is design. While on my design pilgrimage I have met two of my heroes – James Victore and Aaron Draplin, in their respective studios. I am an avid subscriber of IdN magazine, and look to nature and my surroundings for inspiration on a daily basis. Design is not just a profession to me, it is a calling.
I have been interested in aesthetics all my life. Only in primary school I didn’t know such a word existed, or that it could be a career. In secondary school we had an opportunity to visit a workplace on a ‘careers day’ and I chose the advertising agency that my uncle worked at. He was a ‘commercial artist’, so I spent the day watching him work on concepts for the agency’s clients. I can still remember the fascination and excitement I experienced when I saw the agency’s Letraset catalogue. That was the day I started to formulate my career pathway. While other people were considering their tertiary education options, I knew that I was going to study at the School of Design in Wellington.
I was very fortunate to have access to an array of tutors who were accomplished industry professionals at the School of Design. Mark Cleverly, Grant Corbishly, Vivian Lynne, Terrance Handscomb, Simon Shaw and Lynne Ciochetto taught me some useful and sometimes tough lessons that would serve me well in my career.I started freelance work when I was in the second year of my four year degree. My tutor recommended me for holiday work for The Gibson Group – film and television production company. This turned into regular work, then ultimately a position which was created to keep me full time.
Acknowledging my weakness in print media, I left Gibson Group to work for Printcraft, in order to refine my pre-press and packaging skills. After which, I returned to Gibson Group to produce visual effects.
Before I knew it, eight years had passed and after training up my own replacement, I left Gibson group to pursue a career teaching graphic design at Natcoll Design Technology (now ACG Yoobee School of Design) in Wellington.
Years later the call of the design industry struck again. I realised that I no longer wanted to simply watch students create design work, so I re-entered the profession as a Senior Designer for Aamplify, an Auckland-based digital marketing agency. I enjoyed learning how the industry and client's needs had evolved, and what was new in the world of technology.
Now I am delighted to be freelancing, which enables me to deal with my clients directly and provide a large variety of solutions, depending on their needs.
Industries I know well
Film and TV
Mediums I know well
Ink and Paint
Honours & awards
In the 2015 Graphic Design Award for Yamaha (motorcycles and musical instruments, my design “Pattern in motion 1” came in 4th place, judged by a panel led by Neville Brody – my all-time favourite graphic designer. There were over 1,100 worldwide entries.
1991 – 1994 / Bachelor of Design / School of Design, Massey University
1990 / Certificate in Visual Communication Design / Wellington Polytechnic, School of Design