AI is already in use to dramatically speed up day-to-day work. Businesses not making the most of technology to speed up processes risk being left behind. But using technology alone is not enough. The human creative adds the angle and the delight to grab attention. The smart marketer has the expertise and ingenuity to connect with real people.
As recruiters, we use our “human judgment” after talking with real people. Using our intuition and expertise of people in the creative, marketing, and digital sectors, we find the right person for our client’s job. Remaining human is the smart move.