Digital Conversion Specialist (Marketing & Product CRO)

Do you geek out on developing data and insight-led solutions? Do you love to design, build and deploy strategies to increase digital customer conversion? Are you overworking with small clients’ and small budgets in an agency and wanting to work with one of NZ’s fastest-growing, super-resourced digital products and brands!?

On behalf of our client, a well-known and respected digital product, The Pond Recruitment is looking for a Conversion Optimisation Specialist to join their team. Due to another successful year of growth, they now need a talented individual to join their team. This role will solely focus on optimising key conversion points in the marketing funnel and at product level to increase conversion of quality customers.

This is a tight-knit, high-performing team, so you’ll be a natural and confident communicator as you’ll work closely with UX, Design, Product, Dev, and Marketing teams on a day-to-day basis. You’ll be a data-driven individual focused on crafting conversion-centric digital strategies and customer experiences to help improve the metrics that matter most to the clients.

The ideal candidate should have a strong understanding and hands-on experience with designing, building, deploying, and reporting on A/B testing, website analytics tactics, and utilising quantitative and qualitative data to derive insight-led strategies.

Bottom line is that if you’re passionate about data and dedicated to optimising key conversion points within the marketing funnel, a great verbal communicator, and hungry to launch your career in working for one of NZ’s fastest-growing digital products and brand – this is the role for you, APPLY TODAY!

The breakdown

We are looking for a talented marketer with:

• 5+ years’ experience in agency, SaaS, or digital product environments
• Min 2 years experience with conversion optimisation and A/B testing

Key responsibilities and skills required for success…

• Ability to understand and identify insights from app and website data
• Able to translate insights into innovative and actionable conversion strategies
• Intelligent and innovative A/B testing - design, build, deploy, and report
• Use qualitative data to continuously improve CX (marketing), UX (product)
• Champion and be the subject matter expert for CRO in the team and for the product
• High-level proficiency with Google Analytics, Google Optimise, Optimizely or alike software
• Natural affinity with design with the ability to identify what will, and will not, work from UX and CX perspectives.
• Excellent collaborator and connector - work with Product, Design, and Engineering teams to get the best results

 Are you someone who is…

• A strong verbal communicator?
• Passionate about data and insight-led digital solutions?
• Ambitious and wants to work with the best?
• Naturally curious, always asking WHY?
• Lives, loves, and breathes digital?

The reward:

• Great starting salary package of up to $100,000 + Kiwi Saver
• Be part of an inclusive, diverse work culture
• Work with some of the best Product, UX, and Engineering professionals
• Enjoy the fast-paced nature of working with one of NZ’s biggest digital brands!
• Flexible with 2 days per week from home

Mandatory requirements:

• Must be residing in and have rights to work in New Zealand
• 5+ years’ experience in agency, SaaS, or digital product environments
• Min 2 years experience with conversion optimisation and A/B testing

Apply today:

If this Conversion Optimisation role sounds like you, apply today or email [email protected] with a summary of why you may be interested in this position. Alternatively, you can call Will on 022 638 7279 for a confidential chat.