Digital Writer (SEO Optimised Content)

Are you a skilled writer and content professional by trade? Do you understand the technical side of developing SEO-optimised digital content that cuts through and outranks the competitors?

On behalf of our client, an established NZ SaaS company, The Pond Recruitment is looking for an Intermediate Digital Writer to join their high-performing SEO Marketing Team. You will play a part in developing the content strategy for this digital product and service, however, most of your day will be spent writing and working with other creatives to deliver written content that will grow organic search traffic and acquisition of new users. This role is based in NZ but has a focus on Australian audiences, so you’ll have to know your craft, as you’ll be contending in a highly competitive market.

You will be creatively led and strategic by nature, able to develop and write digital copy that engages and delights the reader, but most importantly adopt the key principles for developing SEO content that really works. This role is not about churning out digital content for the sake of it, this content has a purpose and must reach new audiences organically, and drive conversion of new users to sign up and use an intelligent platform that connects people with trusted partners and professionals in the design and building industry.

You could be sitting digital agency-side right now, over the lack of creative ownership and churning out fluff pieces that don’t generate real results or cut through. Or you could be already working client-side for a business that doesn’t value the power of strategic content. 

Either way, you are ready for a change! You’ll be ambitious and hands-on by nature, positive, and collaborative person with the ability to roll up your sleeves to crack the brief with special content that engages and performs. An upbeat personality is key, and you’ll be confident to reach out, and proactively collaborate with other creatives and marketers to deliver quality work.

If you’ve been waiting for a role combining your strategy, ideation, and digital writing skills, then this is it - APPLY TODAY!

The breakdown

We are looking for a Digital Writer with:

• Min 3 years’ copywriting and writing experience
• Strong understanding of writing tactical SEO content
• Agency or Technology career background desirable (not essential)
• Some experience working with tools similar to SEMrush, Keyword Planner etc

Some key responsibilities are:

• Own SEO optimised content writing in an established and talented SEO marketing team
• Develop and write content that achieves cuts-through and organic traffic growth
• Review and make technical recommendations to content developed by other internal creative teams
• Be a contributor to the design and delivery of the content marketing calendar
• Champion SEO content best practices for all digital marketing content

Are you someone who is…

• A natural motivator and doer?
• The perfect blend of creativity and strategy?
• The voice of best practice?
• Creative, curious, passionate?
• Always thinking one step ahead?
• Disciplined and focused in your craft?

The reward 

• Competitive intermediate salary of $80k-90k per annum
• Work 1 day per week from home
• Central Auckland office location

Apply today

If this role sounds like you, apply today or email Will directly at [email protected] with a brief summary of why you may be interested in this position.