+64 9 373 3791

News at The Pond

Hello Hayden, The Pond Welcomes Digital Talent Director

Hayden EDM Tie


Digital is now central to absolutely everything and demand for digital talent is growing exponentially nationwide. The Pond, New Zealand's foremost specialist recruiter in the creative, digital, and marketing sectors, has added a new Digital Recruitment Lead to its leadership team – Hayden Baker.

Hayden has spent eight years working for Hays Recruitment in Melbourne and Auckland, placing digital talent into specialised digital and tech/IT roles, including Dev, UX, UI, CX, PM's, data analyst and product owners. He knows what he’s talking about when it comes to growing and driving digital teams and departments.

“In 2008, The Pond established itself as a recruiter for creative and design talent, but now digital recruitment accounts for more than 50% of our business with the other half split between creative and design and marketing,” says Leighton Howl, The Pond’s Founder and Director.

“We’ve always done digital – we placed our first Front-End Dev nine years ago at agency FCB – but the addition of Hayden to our leadership team shows that we are taking it to the next level and are serious about giving our corporate and agency clients better access to the critical digital talent they need.”

Hayden Baker will be ably supported by new Talent Agent Bella Wilson, who has been with The Pond for six months but prior to that worked for digital recruitment agency, Razzbri. The Pond Director Will Gregory continues to drive marketing, sales, and media recruitment with over 60 key corporate clients, while Founder Leighton Howl heads up the creative and design talent side. With a team of 10 now at The Pond and two new hires bedded in, things are growing steadily across the board.

Transformation Talent

The Pond sets up the ‘transformation talent’ recruitment space across New Zealand

The Pond says it represents and recruits the best transformational talent in New Zealand. But what does this mean? It means that The Pond attracts and places the most talented people in following three key employment sectors: Creative and Design, Digital and Tech, and Marketing and Sales. 

Leighton circle 2019


“Our goal is to own these ‘big three’ key employment sectors and grow the company to around 18 to 20 staff in the next 24 months,” says Pond Director Leighton Howl. “Our strategy is to focus on the new ‘transformation talent’ recruitment space that we have helped to create. This change mirrors our agency and corporate clients’ changing landscape, as well as the market.

Under the three sectors, the Pond now covers 150 key professions that can transform a business or brand internally and externally, make it more competitive, and help it to grow it through great design, digital innovation, and smart marketing.


Representing the best Creative & Design, Digital & Tech, Marketing & Media professionals

Sign up to regular contact