+64 9 373 3791
Aimee 100615
Firstname/Profession
Aimee
Copywriter / Digital Writer
12 Plus years Experience
Auckland, Wellington
295

Represented: 18/01/18

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Project name/Type
UX blogs
 
Specialities
Blogging, Copywriting, Long Copy, Online Content, Research
Industries
Marketing
Views
26

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Project name/Type
BNZ | Personal
 
Specialities
Copywriting, Strategy, User Experience
Industries
Banking
Views
104

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Project name/Type
Barfoot & Thompson lead generation
 
Specialities
Copywriting, Information Architecture, Online Content, Strategy
Industries
Property
Views
76

Bio

I’m a digital content and communications specialist with over 15 years’ experience working for UK, Australia and New Zealand companies.

 

I’ve scoped, planned, written and edited content for various companies including BNZ, Vodafone, Three mobile and regulatory Government (UK GOV and Mayor of London). I've also worked agency side (Razorfish in London).

 

I have excellent writing skills including the ability to blend technical, persuasive and creative writing techniques. However, I specialise in writing technical or complex content and have a knack of making complicated content easy to understand and read.

 

What I do

 

• Writing, editing and journalism - Web, email, social, journalism, sponsored content and print (magazines, brochures, direct mail).

• Content marketing and digital marketing - From marketing landing pages to content marketing for accountancy companies, emails and social media, I plan and create content to help you reach customers,

• Blogs - I can write content to help bring traffic to your site and increase leads.

• Content and communications strategy - I can provide suggestions on lead generation, usability, customer journey, branding and tone of voice. 

• Analytics - Analysing traffic and user behaviour and reporting on traffic, click throughs and leads.

Expertise

Branding Campaigns Content Strategy Copywriting Editing Email Marketing Journalism Project Management SEO Social Media

Software

Dreamweaver CC Keynote Microsoft Word Photoshop CC

My Skills

Writing
Blogging
Content marketing
Online content management
Technical writing
SEO
Content and digital marketing strategy
Copywriting
Editing
Email marketing
Social Media
Stakeholder management

Other
Team management
Publishing content
Integrated digital communication
Brand campaigns
Projects
Project Management
Content audits
Digital / Website strategy
Editorial calendars

Recent Employment

Content Manager / Mar 2016 - Oct 2016 / BNZ

  • Managed a team of content editors and publishers Content strategy, planning and IA Work on various large scale optimisation, transactional projects and digital marketing strategies to enhance the customer experience across many online journeys. 
  • Oversaw the day-to-day planning, development and publishing of online content.
  • Edited, proofread and approve all content before being published on the website.

Online Content Delivery Lead / Jul 2014 - Feb 2015 / BNZ

  • Oversaw the day-to-day planning, development and publishing of online content. 
  • Took ownership of the editorial calendar to ensure fresh, relevant and timely content on the homepage. 
  • Ensured the timely delivery of content, and that processes are developed and followed to give confidence to the business that content met the relevant compliance, risk and process requirements. 
  • Supported the Online Content Manager in advising stakeholders and providing the analysis needed to make informed decisions about content. 
  • Worked with content stakeholders to create and execute content recommendations. 
  • Worked with insight analyst and SEO vendors to ensure online content is optimised Advocates for content and best practice throughout the team and organisation.

Content & Communications Executive / May 2013 - Jul 2014 / Barfoot & Thompson

  • Developed an online content strategy and tone of build to help create a new brand identity around customer experience and service. (The strategy was based around helping customers, which has led to developing content such as case studies, interviews, helpful tips and property reports.) 
  • Developed and executed integrated digital communication and brand campaigns and projects. 
  • Developed, created and wrote online content to increase the effectiveness of barfoot.co.nz as a tool for salespeople, buyers, sellers and investors and enhance the brand. 
  • Redeveloped the company brand through content led projects, focusing on positioning Barfoot & Thompson as a trusted advisor and the leading voice in real estate. 
  • Helped redesign the website to optimise usability and customer experience.  
  • Used analytics and user testing to better understand the customers and develop customer led solutions. 
  • Redeveloped the taxonomy to focus on customers and to increase visibility of touch points .
  • Developed new ways to reach current and potential customers and build long term relationships resulting in more business 
  • Developed, created and wrote content for the website and a monthly investor email newsletter.

Industries I know well

Real Estate
Finance / banking
Events
Sporting
Govt
Telco / UK
Fashion – pro vision
Health

Mediums I know well

Websites
Promotional material
Catalogues
Publishing
Business Reports
Newsletters
Magazines
Advertisements
B2B blogs

Qualifications

1999 – 2001 / Bachelor of Communications major in Journalism / AUT 

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