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Alex Profile Picture
Firstname/Profession
Alex
Copywriter / Creative Director
8-12 years Experience
Auckland
85

Represented: 06/07/17

Bio

A little over 13 years ago, I found myself inside Auckland's Publicis Mojo agency in a quest to utilise their office space and equipment to write and edit a then fledgling magazine that I was making at the time. Whilst there, I noticed the free bar and beautiful girls wandering around. Instantly I knew I had to work in advertising.

One brazen impromptu email to the Creative Director later and I was clocking-in there the following Monday – paid entirely in toast, tea and beer. Within my first month I had a full campaign under my belt, and within my first year I was relaxing in the sun at Cannes, shortlisted in the Integrated/Titanium category.

I love to be a part of the process from conceptualising all the way through to completion – regardless of whether it’s a corporate client or one that wants to rock the boat, I truly enjoy writing everything from headlines to long copy and everything in between.

I have a real passion for big ideas that can naturally evolve over all mediums without being forced onto the consumer, and I love to create campaigns that people actually want to feel like they are part of.

I can work efficiently alone, with a partner, or in a team – and get on with everyone apart from uncharismatic serial killers.

Above all I believe the creative process should be fun, as I find this always generates the best and biggest ideas possible.

I'm best known for...

I truly believe in engaging the consumer through something they actually want to be a part of, or simply enjoy reading. This usually spawns from a big all-encompassing idea that can easily and organically work across any medium, regardless of the product or budget.

My skills

Copywriting
Ideation
Directing
Production
Editing

Industries I know well

Television shows/channels, FMCG, car brands, electronics, charity, entertainment and extreme sports

Other creative fields

I have written and directed numerous short films and music videos.

My website muckmouth.com puts out weekly content to a huge international audience with interviews, videos and articles about skateboarding and the culture. With the biggest skateboarding names on earth actively following the site, and all our social media channels - I have been able to create a globally recognised media channel within the culture.

In addition to this - after filming, directing and producing numerous internationally acclaimed skateboard videos, I am currently in the post-production stages of creating a feature length documentary about legendary New Zealand skateboarder Lee Ralph.

Mediums I know well

I like to work across all mediums and believe the campaign should dictate the mediums rather than the other way round. Whilst some ideas are best told with a story through standard mediums such as TVCs and radio ads, others may be better showcased with an online event, a party, an app, street art, or well... absolutely anything. I like to mix things up to make each campaign work as fresh and as great as it possibly can.

Honours & awards

Cannes: Titanium/Integrated finalists

Award: Gold

Award: Integrated Silver

Award: Silver

RSVP: 'Shoestring budget' - Gold

RSVP Craft: 'Most Innovative Campaign' - Overall Winner

Axis: Silvers and Bronzes

Admedia: Billboard of the Year

Effies: Golds / Silvers

New Zealand singles chart: Christmas Number 1

Qualifications

Berkshire College of Art & Design / 1993 - 1996
City & Guilds diploma in Graphic Design and PrePress
Reading, Berkshire, England

Languages

English.

Additional info

I am an Englishman in New Zealand.

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