The Happy Gut Hut is a small kombucha brand based in Birmingham, UK. Alyn, the Happy Gut Hut’s founder, discovered kombucha after suffering from depression for over 10 years. It changed his life, and
we are so glad as Alyn is a very special guy.
My partner and I were given the opportunity to help Alyn by developing his visual identity and brand
application. The design and colour palettes were led by the wonderful ingredients and the distinct effect
the flavours have on the taste buds inspired the patterns and textures that run across all collateral.
By creating a colourful range of labels the brand now relates to all ages and has the strength to stand up in an increasingly competitive and desirable market.