+64 9 373 3791
Ben P 100615
Firstname/Profession
Ben
Strategist / Creative Director
12 Plus years Experience
Napier, Auckland, Hamilton, Wellington
2106

Represented: 31/08/17

BRB

About Project

Brand platform, story and visualisation.
With the rapid expansion of the craft beer category over the past few years, people had become confused by obscure styles and crazy designs. Many beer drinkers felt disconnected, when what they wanted was simply something more interesting than the old green bottle. The re-stage brought the BRB attitude - real beer, for the people - back in a down-to-earth, ‘Kiwi’ way that connected with beer drinkers looking to be part of something more interesting but still accessible.


Industries

Alcohol


Specialities

Packaging, Strategy, Writing


Client

Independent Liquor

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