+64 9 373 3791
Bronwyn 100615 2
Firstname/Profession
Bronwyn
Copywriter / Writer
8-12 years Experience
Auckland, Hamilton, Napier, Tauranga, Wellington
144

Represented: 24/08/17

She Loves Golf

About Project

With golf memberships dwindling nationwide, the client wanted to promote the game of golf to women, and make it a game relevant to the younger female market. The solution was an intensive integrated month long campaign celebrating golf, fronted by some of New Zealand’s most powerful celebrities and influencers including Lydia Ko and Jamie Curry. It was a multi-platform approach incorporating social media, on-site activations on the street, and in driving ranges and golf clubs, media coverage through partnerships, and user generated content to reach as many women as possible and communicate the message; SHE LOVES GOLF. Sport New Zealand has now partnered with NZ Golf to make this an ongoing campaign.


Industries

Sport & Leisure


Specialities

Concept, Copywriting


Client

NZ Golf

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