+64 9 373 3791
Cam 100615
Firstname/Profession
Cameron
Graphic Designer
12 Plus years Experience
Auckland, Wellington, Christchurch, Tauranga
474

Represented: 21/02/18

Dad's Pies | Brand Identity & Packaging

About Project

Lead designer

brand • identity • packaging • illustration • website

NZ BEST DESIGN AWARDS FINALIST • PACKAGING • 2015

NZ BEST DESIGN AWARDS FINALIST • SMALL BRAND IDENTITY • 2015


Industries

Food & Beverage


Specialities

Art Direction, Brand Identity, Packaging


Client

Dad's Pies

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Dad's Pies had been making great pies since 1981, but needed an engaging brand that matched the quality of their amazing pies.
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To help make sense of the companies somewhat contentious name a mascot was created: "Eduardo": the strongman, the hero, the everydad.
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The hand-crafted, fun brand and packaging was a hit with customers and was integral in getting Dad's Pies into numerous overseas markets including the Japanese supermarket chain Costco.
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The strong, silent type of pie that will give you advice, fix your car, give you shoulder rides, take you to sports games and teach you to ride a bike. They are the wholesome, dependable pies that people love to eat, since 1981.
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