+64 9 373 3791
Catherine Pond Profile
Producer / Copywriter
8-12 years Experience
Auckland, Tauranga, Hamilton

Represented: 08/06/17

Maggi Homestyle Gravy TVC

About Project

The concept: This fun and quirky TVC helped launch Maggi Homestyle Gravy into the New Zealand market. With Jaquie Brown signed on as talent, as writers we knew we needed to do something a bit different to shake up the gravy category, and this was the result.

The production: Filmed over 2 days on a locked off set, this shoot was technically demanding and hiring the right crew was crucial to make it all come together. We worked with make-up, wardrobe and art to create four distinct characters and an on brand environment they could call home. Our VFX team composited the shots together to create this fun and cheeky TVC.


Food & Beverage


Brand Advertising, Script Writing, TVC


Nestle NZ


Producer, Co- Writer, Production Manager

A fun but technically challenging project, with complex makeup and VFX compositing required to make a whole family of Jaquie Browns.

Catherine was Producer, Co-Writer & Production Manager on this project.


Find Creative Independence

Creative | Design | Marketing | IT | Jobs | Freelance | Representation

Sign up to regular contact