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cathy220116
Firstname/Profession
Cathy
Creative Director / Writer
12 Plus years Experience
Auckland, Melbourne
820

Represented: 23/12/15

Greenpeace Big Irrigation campaign

About Project

I conceptualised, wrote and directed this Big Irrigation campaign for Greenpeace. The animation approach was a departure from their usual straightforward, serious approach to awareness raising. They were game to try something different, so we worked hard to get the right personality and the correct balance between fun and informative.


Industries

Environment


Specialities

Art Direction, Concept, Writing


Client

Greenpeace


Credit

Write, Director

The Pond. Find Creative Independence

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