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Art Director
8-12 years Experience
Auckland, Hong Kong, Melbourne, Singapore, Sydney, Wellington

Represented: 24/04/15

Cheers! UBER 'Sober Self' chat bot

About Project

The chat bot was my solution to a digital brief. Cheers! is a drinks industry initiative to get people to drink safely and responsibly. UBER co-partnered with the project as a natural fit to get people home safely.


Food & Beverage


Art Direction, Concept, Script Writing

A nifty little chat bot from Cheers! and UBER to encourage us to plan a safe night out drinking, pre-loaded with sweet bit of incentive from UBER.

Starting with original concepts I was involved in all aspects of the chat bot from liaising with the creative tech developers, chat bot script writing to creative direction and hand-crafting the poster typography.

Beacon Awards:

Gold – Best use of Mobile

Silver – Best use of technology

Gold – Best Creative Media

Finalist – Best use of insight

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