A radio campaign that increased Jack Links Beef Jerky year on year sales by over 40%. A launch of a telco that saw it grow from zero to 13 million subscribers. A TVC commercial for Molenberg that ran for 12 years and got the whole of New Zealand singing. If it doesn't work, it's not good.
I love ads but I like great results even more. As a writer and a strategist the last thing I do is ads. The first thing I do, is get the thinking right. The creative magic that follows is the cherry on top.
I've worked as a Creative Director at Saatchi & Saatchi, TBWA, Ogilvy & Mather, BBDO, Havas RiverOrchid and my career has taken me to Europe, New Zealand, Australia, Asia - Malaysia, Thailand, Vietnam, Cambodia, and the Middle East.
I can do big, small, day to day and the challenging. And always with a wink and smile.
I'm best known for...
I want my Molenberg
Malaysia Truly Asia
Industries I know well
Other creative fields
Mediums I know well
Honours & awards
2015 Winner Most Effective Campaign. New Zealand Radio Awards.
2015 Winner Best Radio Campaign. New Zealand Radio Awards.
2014 Winner Best Radio Commercial. New Zealand Radio Awards.
2010 2 Gold awards 16th annual Communicator awards.
2009 3 Golds 2 Silver Davey Awards for Ethiopian Airlines and Vietnamobile
2007 PATA Gold Awards Malaysia Truly Asia broadcast, print and website
2007 Worlds leading travel television commercial – Etihad 14th annual World Travel Awards
2005 Cannes Finalist Bendon
2004 Gold Mobius, Ikea
2004 4 Golds at Adrian Awards for Tourism Malaysia Campaign
2003 Media Awards, Hong Kong – Olympus
2002 Bronze Malaysia Kancil Award Olympus
1999 Australian Television Awards – Shell
1998 Bronze Clio outdoor – Meccano
1997 Bronze Clio print – Chivas Regal
1994 Gold Mobius print – Tabasco
1994 Bronze New York Festival print – Tabasco
1993 Best in Category Australia Fact Award – Woman's Refuge
1991 Gold Clio print – GCS computers
1991 Bronze New York Festival – Postbank Radio
1990 Bronze Award Australia – Readers Digest
1989 Bronze Pegasus – Reader's Digest
5 Silver Axis. 14 Bronze. Tom Kinkaid Award for Copywriting. New Zealand
Dip. Ad Watford College
French and terrible German