+64 9 373 3791
Copywriter / Creative Director
12 Plus years Experience
Auckland, Wellington, Christchurch, Dunedin, Hamilton, Melbourne, Napier, Queenstown, Singapore, Sydney, Tauranga

Represented: 19/11/15


A radio campaign that increased Jack Links Beef Jerky year on year sales by over 40%. A launch of a telco that saw it grow from zero to 13 million subscribers. A TVC commercial for Molenberg that ran for 12 years and got the whole of New Zealand singing. If it doesn't work, it's not good.


I love ads but I like great results even more. As a writer and a strategist the last thing I do is ads. The first thing I do, is get the thinking right. The creative magic that follows is the cherry on top.


I've worked as a Creative Director at Saatchi & Saatchi, TBWA, Ogilvy & Mather, BBDO, Havas RiverOrchid and my career has taken me to Europe, New Zealand, Australia, Asia - Malaysia, Thailand, Vietnam, Cambodia, and the Middle East.


I can do big, small, day to day and the challenging. And always with a wink and smile.


Advertising Art Direction Copywriting Creative Direction Creative Strategy Direct Marketing Integrated Marketing Marketing Comms Writing


Illustrator CC InDesign CC Keynote Microsoft Excel Microsoft Powerpoint Microsoft Word Photoshop CC

I'm best known for...

I want my Molenberg
Malaysia Truly Asia
Jack Links Man needs Meat

Recent Employment

Copywriter, Strategist, Creative Director / Aug 2012 - Present / Freelance

In today's rush for everything digital, it's easy to forget the power of words. Storytelling and engagement are one thing, but persuasion is the key. My job is to sell. Period. Be it a new product, a service or a behaviour to adopt - it's all about persuasion. Only really strong words can do that job. 

Creative Director / Nov 2012 - Sep 2015 / NZME

Creative Director at NZME helping to drive new commercial creativity on the following stations: NewstalkZB, Radio Sport, Classic Hits, ZM, Hauraki, Coast and Flava. 

Creative Director / Jun 2010 - Feb 2012 / Tracta

Learned and helped relaunch this agency as Tracta - The Heartland Agency. Won NZCU, Won Massey, Won De Laval, featured on Admedia front cover had have raised the agency's bar creatively and profile wise. 

Industries I know well


Mediums I know well


Honours & awards

2017 Conroys. Finalist Best Effective Commercial. NZ Radio Awards.
2016 Kiwi Rail. Finalist Best Creative Commercial. NZ Radio Awards.
2015 Winner Most Effective Campaign. NZ Radio Awards.
2015 Winner Best Radio Campaign. New Zealand Radio Awards.
2014 Winner Best Radio Commercial. New Zealand Radio Awards.
2010 2 Gold awards 16th annual Communicator awards.
2009 3 Golds 2 Silver Davey Awards for Ethiopian Airlines and Vietnamobile
2007 PATA Gold Awards Malaysia Truly Asia broadcast, print and website
2007 Worlds leading travel television commercial – Etihad 14th annual World Travel Awards
2005 Cannes Finalist Bendon
2004 Gold Mobius, Ikea
2004 4 Golds at Adrian Awards for Tourism Malaysia Campaign
2003 Media Awards, Hong Kong – Olympus
2002 Bronze Malaysia Kancil Award Olympus
1999 Australian Television Awards – Shell
1998 Bronze Clio outdoor – Meccano
1997 Bronze Clio print – Chivas Regal
1994 Gold Mobius print – Tabasco
1994 Bronze New York Festival print – Tabasco
1993 Best in Category Australia Fact Award – Woman's Refuge
1991 Gold Clio print – GCS computers
1991 Bronze New York Festival – Postbank Radio
1990 Bronze Award Australia – Readers Digest
1989 Bronze Pegasus – Reader's Digest
5 Silver Axis. 14 Bronze. Tom Kinkaid Award for Copywriting. New Zealand


Watford College

Dip. Ad, Diploma in Advertising 


French and terrible German

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