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Ciaran
Firstname/Profession
Ciaran
Digital Designer / Graphic Designer
8-12 years Experience
Auckland, Wellington, Napier, Tauranga
1409

Represented: 16/01/18

Infruition | Packaging Design

About Project

A design project to create a new range of packaging for the Infruition brand that would better expose the product in retail environments, delight customers and allow the product's key features to be immediately apparent.

The photography rig consisted of a cross-lattice frame and fishing wire to suspend the products, packaging and fruit. It could have been "comped" from stand alone images, but the DoF, light, shadow and sense of motion would have been difficult to emulate. Plus, this was way more fun and gave us more chance to experiment in the real world!


Industries

Food & Beverage


Specialities

Art Direction, Concept, Packaging

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