When Fairview Motors in Hamilton began selling Mustangs, it was a huge step forward for the company and they wanted to celebrate & showcase the custom features available to their customers.
I was tasked with designing and developing their website to reflect the slick design of the high-end vehicles while maintaining Ford's brand standards.
I decided to focus on showcasing high-quality imagery and video. In order to maintain fast loading times on the website, I spent a great deal of effort optimising the imagery. Videos are hosted externally (via a direct link to private Vimeo files) in order to reduce the load on the server.
The goal was to generate leads, provide information and inspiration.