+64 9 373 3791
Dabn 100615
Firstname/Profession
Dan
Creative Director / Editor
12 Plus years Experience
Auckland, Wellington, Hamilton, Tauranga
298

Represented: 12/10/17

Bio

I am a Creative Director with over 15 years experience creating campaigns and brand stories across multiple media platforms and formats. I have lead teams into many award winning projects by passionately hunting for killer ideas that translate into any medium.

I'm also an expert Editor and I Direct much of the material I produce.

I have worked on many successful big scale campaigns but because of my experience in production, I can also tailor content and advertising to fit any budget.

I love working with other passionate people and I always strive to bring something special to each project, big or small. I love creativity but above everything we all want great business results. Let me help you smash it for your client!

Expertise

Avid Media FCP X Final Cut Pro Keynote MS Powerpoint

My skills

Creative Direction
- Ideation
- Pitch Creation and Presentation
- Team Management: Leadership and Inspiration
- Art Direction

Editing
- I'm an Expert Editor for commercials, marketing content and longer form storytelling. (The short film I edited won Tropfest 2015 and was nominated at the NZ Film and Television awards 2016). I can make highly stylised video, or very straight up classic narratives.
- Post Production
- Sound Design and Music editing expert
- Graphic Design
- I'm mostly FCP X but I also edit in Avid

Directing
- Ideation
- Scriptwriting and Storyboarding
- Good with Talent, especially in creating authentic performances with Actors or real people
- Treatment Creation and Presentation
- I have an expert technical understanding for complex shoots
- I can extract great results from humble resources
- I have an easy rapport with anyone

Copywriting
- Ideation for any media
- I can write pithy and catchy short form or long form copy. I love creating a punchy tagline or two.

I'm best known for...

TVNZ and everything connected to it: Shortland Street, TVNZ 2, TVNZ 1, 1News, and dozens of campaigns for NZ's best loved content.

Recent Employment

Creative Director TVNZ 2 / 2015- 2017 / TVNZ

  • I was responsible for a team that produced all of the creative communications for TVNZ 2 wherever it may appear: on-air, digital, social media, outdoor and radio.
  • I led the creative strategy to maintain 2’s leadership in the 18-49 demographic.
  • I led collaboratively and worked to inspire a team to deliver exceptional results. We enjoyed a supportive and energised team culture and created integrated brand and retail campaigns to an award winning standard.

Director / 2012 - 2015 / DM Creative

  • Creative Director, Director, Editor and Copywriter for Brands, Corporate Communications and Advertising.

Creative Partner / 2010-2012 / Spicer and Martin

  • At Spicer and Martin I was part of the team that concepted and Produced advertising, branding and corporate communications for TVNZ, TV ONE, TV2, Heartland, U, ANZ and Water Safety New Zealand.

Industries I know well

Broadcast
Entertainment
Travel
Banking
Education
Government

Mediums I know well

TV
Digital - Desktop & Mobile
Radio
Outdoor - Static & Digital
Print

Honours & awards

Many, many Gold & Silver Promax Awards.

Qualifications

1995 / Bachelor of Arts majoring in Political Science and Economics / University of Waikato

Languages

English

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