I'm an all round and well-seasoned freelance Art Director who can take on projects at any stage – whether it's coming up with fresh ideas, conceptualising an existing idea or taking a concept to design stage, I love doing it all. I believe in versatility, adaptability and pragmatism in order to maintain a career with longevity.
I love creative thinking and problem solving, coming up with a great concept that leads to a successful campaign. I specialise in retail shopper marketing and brand communications. Having a good understanding for the "path-to-purchase" shopper journey enables me to think with the target audience's emotions in mind, to be always truthful to what I try to communicate and visualise.
I enjoy working in a team environment, collaborating with Creative Directors, Writers and Designers. I've also worked as a Creative Lead, managed teams and projects, delivered cohesive and well considered creative/design product with high standard.
I bring great work ethic, positive attitude, excellent communication skills, fun and encouraging management style to every job I do.
Creative / Art Direction
Management (design/studio and photography team)
3D mockups (product, or in-situ)
Simple video editing
Industries I know well
Fashion & Beauty
FMCG (food, beverage, health product etc)
Mediums I know well
DM / CRM
Bachelor of Arts / University of Auckland
English, Chinese, limited Spanish and French.