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Firstname/Profession
Diana
Art Director
12 Plus years Experience
Auckland, Sydney, Melbourne, Wellington
2989

Represented: 24/03/16

Bio

I'm an all round and well-seasoned freelance Art Director who can take on projects at any stage – whether it's coming up with fresh ideas, conceptualising an existing idea or taking a concept to design stage, I love doing it all. I believe in versatility, adaptability and pragmatism in order to maintain a career with longevity. 

 

I love creative thinking and problem solving, coming up with a great concept that leads to a successful campaign. I specialise in retail shopper marketing and brand communications. Having a good understanding for the "path-to-purchase" shopper journey enables me to think with the target audience's emotions in mind, to be always truthful to what I try to communicate and visualise.

 

I enjoy working in a team environment, collaborating with Creative Directors, Writers and Designers. I've also worked as a Creative Lead, managed teams and projects, delivered cohesive and well considered creative/design product with high standard.

 

I bring great work ethic, positive attitude, excellent communication skills, fun and encouraging management style to every job I do.

Expertise

Activation Advertising Art Direction Brand Identity Creative Direction Creative Strategy Digital CRM Direct Marketing Editorial Graphic Design

Software

After Effects CC Illustrator CC InDesign CC Photoshop CC

My skills

Creative / Art Direction
Ideation
Concept
Video Storyboarding
Set Design/Styling
Project Management
Management (design/studio and photography team)
Client Facing

Design
Typography
Layout
3D mockups (product, or in-situ)
Retouching
Editorial
Digital

Motion Graphics
Simple video editing
Typography editing
Social content

Industries I know well

Retail
Fashion & Beauty
FMCG (food, beverage, health product etc)
Home/Interior
Jewellery

Mediums I know well

Social
Digital
POS
DM / CRM
OOH
In-store Activation
Editorial
Catalogue
Press
Video
Visual Merchandise



Qualifications

Bachelor of Arts / University of Auckland

Languages

English, Chinese, limited Spanish and French.

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