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Fred
Firstname/Profession
Fred
Front End Developer
8-12 years Experience
Auckland, Hamilton, Wellington
499

Represented: 12/01/18

Sektor5
Project name/Type
Sektor Distributors
 
Specialities
Dev - Back End, Dev - Front End, Information Architecture, User Experience, User Interface
Industries
Technology
Views
89

Kiwi Sun Finder2
Project name/Type
Sush Mobile - Kiwi Bank Sunfinder
 
Specialities
User Experience, User Interface
Industries
Finance
Views
118

1
Project name/Type
Sush Mobile - Warehouse
 
Specialities
User Experience, User Interface
Industries
Retail
Views
153

Bio

I’ve been working with brands in the web development and media industry for over a decade, crafting strategies with an innovative digital approach. I thrive on shortening the gap between design and technology, and collaborating with clients who are looking to push the limits and think outside the box.

 

I provide a unique service to replace the usual client/supplier relationship with a genuine partnership. Know-how and specialist knowledge is not everything. I bring passion, creative skills, ideas and experience to the table. I have a deep understanding of design, branding, technology and business. It’s rare and distinguishes me from others. 

 

These skills translate into a rapid and effective exchange of ideas between disciplines, be they designers, digital specialists, developers or stakeholders, to help gain momentum throughout the project.

 

Expertise

Apps Branding Digital Design Information Architecture UX / UI Design UX Architecture Web Design Wireframes

Software

Git Linux/Apache Sketch

My Skills

Skills
Wireframing
Development Lead
UX / UI
Digital Design
Branding
Web Support Administrator
Information Architecture
Client liaison
Team leadership / mentoring
Mobile

Recent Employment

SOLUTIONS ARCHITECT / DEVELOPMENT LEAD / 2015 - 2017 / Sektor Ltd

Sektor is an innovative solutions distributor of Retail Technology, Automatic Data Capture, Ruggedised Mobile Computing, Networking, Digital Signage and Security.

 

My role was to architect Sektor's four year old solution into a future proof and agile solution that will not only cope with the business needs but also fast track the online growth.

 

Most proud: Integration between a non-linear Internal DB schema (Exobix Solution) and cloud hosted web environment with instant bidirectional data availability. This was in contrast with what was previously possible when data was only synced on a weekly basis.

SOLUTIONS ARCHITECT / DEVELOPMENT LEAD / 2014 - 2015 / Samrox Ltd

Samrox Ltd is the software arm of Jetts Fitness New Zealand. I was responsible for the architecture, development, oversight and implementation of all software projects for the company.

 

These projects were:

  • Mibodycoach, a general wellbeing/fitness website and mobile app.
  • JettsRadio, a centralised tool to control all music playlists in the clubs throughout New Zealand.
  • Remote Mediascreens, a tool that allows the client to control the content displayed on the monitors of each club.
  • JettsBookings where all users and personal trainers manage their schedule.

Most proud: The develop of the JettsRadio system in a way that the tempo and beat of the music that plays in each club changes based on the time of the day, club location and the age demographics for each club. All of it controlled from a centralised interface in the head office. Pretty cool.

UI / UX DEVELOPMENT LEAD / 2012 - 2014 / 2degrees Mobile

2degrees Mobile is the Telco that disrupted the telecommunications establishment in New Zealand and I'm proud of being part of it for two years. My role was to oversee and improve the user experience and usability of both the public and internal 2degrees software.

 

Most proud: Leading the refactoring of the wire-framing of the Customer Care Portal to build an agile framework, reducing a four week implementation period to three days. With a big IT team, shortening the process time by 90% translated into a lot savings. Proud of that.

Industries I know well

Telecommunications
Fitness
Tech
Start-ups
Creative services
Food & Beverage
Government

Mediums I know well

Mobile
Digital

Qualifications

Graduate Diploma of Business Management – Nova Lisbon University 2002

Languages

English, Portuguese, French, Spanish, Italian

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