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Firstname/Profession
Gena
Copywriter / Writer
12 Plus years Experience
Auckland, Melbourne, Christchurch, Dunedin, Hamilton, New Plymouth, Tauranga, Wellington
4086

Represented: 17/07/17

Bio

Gena Tuffery has written for many agencies and magazines, but her greatest hope is someone establishing an award for Literary Excellence in Chat. Favouring frontline reportage from the frontal lobe, Gena often writes in first person. Except, it'd seem, in her own bio. And when writing your comms – she'll keep herself outta that too.

Expertise

Advertising AdWords Banners Blogging Brand Development Concepting Content Content Strategy Copywriting Creative Strategy

Software

Ableton Live Acrobat X Pro Content Station Final Cut Pro X Google Docs InCopy CC InDesign CC Lightroom CC Mailchimp Marketo

Industries I know well

I’ve made ads for everything from banks to Amnesty International. And I've written on everything from peak oil, to the pure joy of the just-right hangover.

Honours & awards

I won some awards when I was in full-time advertising. But I won some AWARDS when I was a pre-teen lip-syncher.

Qualifications

I’ve got an Honours Degree in English from the University of Waikato, a Diploma in Creative Advertising from AXIS Adschool and a Diploma in Journalism from NZIBS. I also have a Certificate in DJing and Electronic Music Production from MAINZ – because what’s writing without music? A sad line of crying emojis.

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