+64 9 373 3791
giles1801163
Firstname/Profession
Giles
Digital Writer / Writer
12 Plus years Experience
Wellington, Auckland, Christchurch, Dunedin, Hamilton, Napier, Palmerston North, Queenstown, Tauranga
2699

Represented: 17/09/15

Xero

About Project

* FINALIST: 2016 KILLER CONTENT AWARDS *

Xero is a high-growth global business valued at over $1.4 billion dollars. As a provider of design-led, cloud-based accounting software for small and medium-sized enterprises, Xero has been a huge success story. For Xero, the ability to create compelling, accessible and valuable content is vital. It attracts new customers and helps keep existing customers happy.

One of the key content platforms for Xero are their Small Business Guides, Accountant & Bookkeeper Guides and Checklists. These are conceived and written for business owners, accountants and bookkeepers. I work closely with Xero's content team and subject matter experts around the globe to write and produce these guides.

The guides must be written to meet Xero's excellent in-house readability, keyword density and style guidelines. Also, they must be carefully regionalised for Xero's different markets around the world. Each guide or checklist can be anywhere between 600 and 1,800 words depending on the topic and audience. The topics cover: software, payroll, marketing, management, technology, employment, tax, invoicing and other areas of interest to small and medium-sized enterprises.

The guides can require a lot of research, but they are fun to write and it's great working with a world-class team who are genuine content marketing experts.

You can read some of the guides I have written:

1: How to achieve business success in 2016
https://www.xero.com/nz/small-business-guides/business-management/business-success/

2: Top 12 holiday marketing ideas for retail
https://www.xero.com/nz/small-business-guides/marketing/holiday-marketing-ideas/

3: Seven-step auto enrolment checklist for employers
https://www.xero.com/nz/small-business-guides/checklists/auto-enrolment/

4: Six ways to optimise payroll for the holidays
https://www.xero.com/nz/small-business-guides/payroll/optimize-payroll-for-holidays/

5: 12-step checklist for hiring employees
https://www.xero.com/nz/small-business-guides/checklists/hiring-employees/

6: Five tips for hiring remote workers at your firm
https://www.xero.com/nz/accountant-bookkeeper-guides/business-management/hiring-remote-workers/

7. How to apply for an Australian Business Number (ABN)
https://www.xero.com/nz/small-business-guides/business-management/apply-for-an-abn/

8. 12-step checklist for a more effective website
https://www.xero.com/nz/accountant-bookkeeper-guides/checklists/effective-website/

9. How to choose technology for your firm
https://www.xero.com/nz/accountant-bookkeeper-guides/business-management/choose-technology/

10. 10 ways your firm can find new clients
https://www.xero.com/nz/accountant-bookkeeper-guides/marketing/find-new-clients/

11. 10 essential tips for business networking
https://www.xero.com/nz/accountant-bookkeeper-guides/marketing/business-networking/

12. How to fire a difficult client
https://www.xero.com/nz/accountant-bookkeeper-guides/business-management/how-to-fire-a-client/


Industries

Technology


Specialities

Mobile, Research, Writing


Client

Xero

Content image #1
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Content image #3
Each guide is written for business owners, accountants, bookkeepers or a combination of audiences.
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The first guide I wrote for for Xero in consultation with their content team and subject-matter experts: 'How to achieve business success in 2016'. I'm working on many more guides and checklists with Xero (in production). Each guide is between 1,000 and 1,800 words.
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Guides must be regionalised for different global audiences and be readable and accessible on mobile devices.
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LinkedIn screenshot from one of my recent guides for Xero: Top 12 Holiday Marketing Ideas for Retail.
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The guides are written for different audiences all over the world. They also receive a lot of interest via Xero's social media channels.
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