+64 9 373 3791
UX / UI Designer / Digital Designer
12 Plus years Experience

Represented: 18/11/15

Ballance Website

About Project

Ballance Agri-Nutrients is the number one provider of fertiliser and animal nutrition solutions to the New Zealand agriculture industry. The company enjoys a 60% share of the entire market.

I was integral to the redesign of their main online presence, leading the process from information architecture and functional specifications through to wireframing, digital design, and overseeing the HTML5 / CSS3 / JavaScript output.

I analyzed the existing site to ascertain the page layouts in use. I then reduced this down to the minimum possible number to simplify the development process and ensure consistency in the experience. The template reference number was then recorded for use in the IA documentation.

I designed an IA document for the client that helped rationalize their offering in a coherent and logical way. The document served as a constant reminder of the priority defined for each page of the website (and each template a given page referred to). It also enabled us to keep the project objectives in mind throughout the process.

The final product allowed the client to completely manage their content and marketing, using the Sitecore CMS. Overall, Ballance achieved a 37% lift in website traffic following the redesign.




User Experience, User Interface, Websites


Ballance Agri-nutrients

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