Ballance Agri-Nutrients is the number one provider of fertiliser and animal nutrition solutions to the New Zealand agriculture industry. The company enjoys a 60% share of the entire market.
I analyzed the existing site to ascertain the page layouts in use. I then reduced this down to the minimum possible number to simplify the development process and ensure consistency in the experience. The template reference number was then recorded for use in the IA documentation.
I designed an IA document for the client that helped rationalize their offering in a coherent and logical way. The document served as a constant reminder of the priority defined for each page of the website (and each template a given page referred to). It also enabled us to keep the project objectives in mind throughout the process.
The final product allowed the client to completely manage their content and marketing, using the Sitecore CMS. Overall, Ballance achieved a 37% lift in website traffic following the redesign.
User Experience, User Interface, Websites