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Firstname/Profession
Jamie
Copywriter / Creative Director
8-12 years Experience
Auckland, Christchurch, Wellington
4212

Represented: 31/07/17

AIA Insurance - Small Steps Campaign

About Project

I was the lead creative on AIA's brand launch campaign following their purchase of Sovereign Insurance whilst freelancing for a local agency.

The campaign was enormous, across a range of media and involved writing copy for outdoor, digital, long-form web, advertorial, print, trade advertising, scripts for tv, social, developing brand lines for AIA's subsidiary brands and writing embedded content for AIA's own media.

The campaign featured Val Adams, Ian Jones and Jess Quinn across all media with a multi-million dollar media budget.


Industries

Advertising


Specialities

Brand Advertising, Copywriting, Long Copy


Client

AIA Insurance

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