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Firstname/Profession
Jamie
Copywriter / Creative Director
8-12 years Experience
Auckland, Christchurch, Wellington
4212

Represented: 31/07/17

MIT - Best Makers Campaign

About Project

Together with my creative partner, we created this recruitment campaign for MIT which ran for both 2019 and 2020 recruitment.

The idea came from an analysis of how MIT differed from other education providers. Other providers focused their marketing efforts on degree-level courses, neglecting the trades courses that they offered. Where MIT was different was that they were unashamedly a trade school, offering apprenticeships that were focused on developing the best tradespeople and craftspeople, ready to go into the workforce. I wrote dozens of strapline options, what inspired this one was a quote from Ralph Waldo Emerson who said: "I cannot remember the books I've read any more than the meals I have eaten; even so, they have made me." MIT is the place that makes the people who make the best things, MIT, where the best makers are made.


Industries

Advertising


Specialities

Brand Advertising, Copywriting, Creative Direction


Client

Manukau Institute of Technology


Credit

Chris Boyd - Art Direction

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