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Jetaime
Firstname/Profession
Je t'aime
Copywriter / Digital Writer
12 Plus years Experience
Auckland
744

Represented: 17/05/17

Bio

I’ve been a professional writer for 14 years and have a wealth of experience in advertising as well as journalism / editorial.

 

That’s means I work fast and I know the value of brevity, but I’m also a storyteller that’s not afraid of long copy. And because I’ve interviewed everyone from hungover punk rock stars to self-help authors I know how to tailor my questions to the job.

 

I have experience in women's magazines (print and digital) as both beauty editor and editor and boast extensive copywriting experience in the beauty, health and wellness sector. Telecommunications and technology writing has become one of my niche skills. I am also passionate about charity and environmental work. I have worked for big, medium and small advertising agencies on public relations, below and above the line copy, marketing and B2B copywriting for household names such as Dr Martens, Watties, Kiwibank, Meridian Energy, Vodafone, The Warehouse, Fidelity Life and Farmers.

 

Expertise

Advertising B2B Writing Copywriting Digital Writing Editing Interviewing Journalism Marketing Comms Research

Software

Microsoft Word

I'm best known for...

* Won Badger Communications a pitch for Tax Management New Zealand with my 'Due when I say so' campaign idea.

* My Dr Martens Public Relations campaign (for WRC) saw me inviting key influencers (from Karen Walker to Jon Toogood of Shihad, tattoo artists and hard rock DJs) to customise a pair of Dr Martens. The boots toured NZ on display in stores and were later sold on TradeMe to raise money for the NZ Aids Foundation. This concept was adopted by Australia after its success here.

Industries I know well

Beauty
Telecommunications
Healthcare
Insurance
Finance
Media / Radio
Woman’s Lifestyle
Cosmetics
Travel
Government

Mediums I know well

Print
Digital

Qualifications

AUT Diploma in Media Arts – advertising / copywriting

Bachelor of Arts, Auckland University

 

Languages

English
A little French

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