I’ve been a professional writer for 14 years and have a wealth of experience in advertising as well as journalism / editorial.
That means I work quickly and I know the value of brevity, but I’m also a storyteller that loves to sink my teeth into long copy. I’ve interviewed everyone from hungover rock stars to self-help authors and software company CEOs, so I am able to tailor my questions to the brief and ensure the copy hits the target.
I have experience in women's magazines (print and digital) as both beauty editor and editor, and boast extensive copywriting experience in the beauty, health and wellness sector. Telecommunications and technology writing has become one of my niche skills and I am also passionate about charity and environmental work.
I have worked for big, medium and small advertising agencies on public relations, below and above the line copy, marketing and B2B copywriting for household names such as Dr Martens, Watties, Kiwibank, Meridian Energy, Vodafone, The Warehouse, Fidelity Life and Farmers.
I'm best known for...
* Won Badger Communications a pitch for Tax Management New Zealand with my 'Due when I say so' campaign idea.
* My Dr Martens Public Relations campaign (for WRC) saw me inviting key influencers (from Karen Walker to Jon Toogood of Shihad, tattoo artists and hard rock DJs) to customise a pair of Dr Martens. The boots toured NZ on display in stores and were later sold on TradeMe to raise money for the NZ Aids Foundation. This concept was adopted by Australia after its success here.
Industries I know well
Media / Radio
Mediums I know well
AUT Diploma in Media Arts – advertising / copywriting
Bachelor of Arts, Auckland University
A little French