+64 9 373 3791
Kelly 1006152
Firstname/Profession
Kelly
Creative Director / Art Director
12 Plus years Experience
Auckland, Wellington, Hamilton, Tauranga
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Represented: 27/09/18

Pak’n Save - Meet the Meat of your Dreams

About Project

PAK‘nSAVE brought new meaning to meat market singles bars with its campaign. In a bid to pump up sales of its great value meat, the New Zealand supermarket took to radio and TV in a lonely hearts (of beef) campaign featuring forlorn cuts of meat looking for someone to take them home. A toll-free number hooked up suitors with actors playing chicken thighs, burgers, and, of course, hams. More than 10,000 people called in. Meat sales increased 14%. Love sizzled on the barbie.


Industries

Advertising


Specialities

Activation / Experiential, Campaigns, Creative Direction

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