+64 9 373 3791
KLPOND2
Firstname/Profession
Kit
Creative Director / Copywriter
12 Plus years Experience
Auckland, Tauranga, Christchurch, Dunedin, Hamilton, Wellington
353

Represented: 11/05/17

Bio

I'm an Auckland based British creative with 20 years experience in art direction, copywriting, graphic design, and project strategy.

UK-born and trained (in art and design), I've described as a rare beast: an art director and creative strategist who can also write beautiful copy. I have have been working in Auckland since 2007. At first as a free freelance designer brand and identity designer, then in 2014 as Content Manager of Auckland Council’s Arts & Culture Unit were I developed skills in social media marketing and project planning and delivery planning, working on Best Design Award-winning websites for POP, Studio One, and Te Oro and working on the development of the Billy Apple smartphone app.

In the middle of 2016 I joined purpose driven brand consultancy Y brand and created a series of innovative social based campaigns. Among successes was the highly effective, fast-turnaround campaign Mexicali Fresh #freespeech campaign highlighting the brand's stance on employment of immigrants, belief in diversity, free speech, and gender equality. It was a cost-effective solution that generated physical and social engagement with people and forged heartfelt connections with the brand as well as a 2017 Best Award nomination in in the Environmental Graphics section.

The online campaign to promote the Parkable app needed to sound like it came from your best mate – and it does. And the series of elegant, pre-rolling gifs for Paymark’s Paypr app effectively targeted the 5-second attention span of Facebook readers.

So whether building a brand through art and copy or engaging audiences with disruptive social content, I aim to leave a smile on people's faces and an idea in their head.

My skills

Art direction
Copywriting
Strategy
Digital design
Brand Identity
Project management
Social media campaigns
Graphic design
Client relations
Photography
Pitching and presenting

Industries I know well

Advertising
FMCG
Storytelling
Art and Culture
Entertainment
Fashion
Causes
Insurance

Other creative fields

Soundtrack production
Product Design
Fashion
Music

Mediums I know well

Social
Digital
Web
Print
Spatial
Experience
Video
Events

Qualifications

BA Hons Mixed Media Arts, Higher National Diploma
BTEC National Diploma Art and Design
BTEC National Diploma Foundation Art and Design

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