+64 9 373 3791
Creative Director / Copywriter
12 Plus years Experience
Auckland, Tauranga, Christchurch, Dunedin, Hamilton, Wellington

Represented: 11/05/17

Social storytelling

About Project

What does a dog on a boat have to do with sustainable fishing? Does standing around in a field mean you're an ethical farmer? Who are these people and why are do they look so happy?

Because they are spending time together doing what they love. The dog goes fishing. The farmers are suppliers with a track record of putting their money where their mouth is and those people look so happy because when they want to celebrate a birthday, graduation, or a simple meal their first thought is Winnie Bagoes. Largely unknown outside of the South Island, it's the home of gourmet pizza, iconic, unshakable and launched well before Cantabrians were comfortable with saying the word 'gourmet'.

They've been on a bit of a journey of late, social storytelling through staff profiles, regrams, video and as here, the A - Z of #KiwiPizza.




Art Direction, Content, Copywriting


Y Brand


Creative direction, concept, copywriting, design

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