+64 9 373 3791
Leah 100615
Copywriter / Writer
8-12 years Experience

Represented: 03/11/17

Project name/Type
Wendy's | Pretzy
Campaigns, Concept, Copywriting
Food & Beverage

Project name/Type
Watties Food In A Minute | Website
Information Architecture, Strategy, Writing
Food & Beverage

Project name/Type
The Rock | Website
Copywriting, Digital, Online Content


After some words? I've got plenty. Big ones, small ones, plain ones, fancy ones. Powerful words, memorable words, words strung together to inform or delight ... or encourage the whipping out of credit cards.


With ten years’ experience in the art of the written word, I can create professional, polished copy about any subject. Or casual, rough-edged, sassy copy if that's your thing. Show me your audience, and I'll find the right words to catch and hold their attention - from CEOs to farmers to crazed Iron Maiden fans (fun job, that one).


I'm speedy on the nuts-and-bolts too, with a beady eye for detail. I'm good at quickly picking out errors, culling unnecessary padding, and ensuring consistent tone and flow. Through a lifelong fascination with the written word, I have excellent knowledge of spelling, grammar and syntax. I'm also SEO trained, with the ability to write for both humans and search engines. Basically I'm wordy and nerdy, but still able to carry a conversation - so let's chat about what you need.


Content Copywriting Digital Copywriting Digital Writing Direct Mail EDM Template Information Architecture Online Content Proofing SEO


Microsoft Word

My Skills

Copywriting & Editorial

I'm proficient at writing for a variety of audiences, publications, and media: websites, emails, press releases, advertorials, direct mail copy, print ads, brochures, packaging copy, scripts, sales collateral, online surveys and presentation documents. I have a particular affinity for long copy, and I work fast.

I've worked on integrated campaigns, advertising material and brand strategies for well-known New Zealand clients such as The University of Auckland, Fonterra, Wendy’s, the Vodafone Warriors, The Rock FM, Goodman Fielder, Heinz Wattie’s, NZ Marine, Fertility Associates, Beds R Us and Liquorland.

Conceptual and Creative Thinking

I’m skilled in the generation and execution of creative concepts that invigorate and enrich brand experiences. In other words, my ideas aren't half bad either.

With a strong eye for layouts and what looks good – both in terms of aesthetics and readability – I always think carefully about how my words fit into the bigger brand story.

Digital Content

I have a background in website strategy, information architecture, content schedule creation and wireframe generation. This includes experience in:

• Researching, composing, writing, editing and proofreading copy.
• Developing content.
• Auditing SEO and social media presence
• Creating long-term content strategy plans
• Daily content updates

Search Engine Optimisation (SEO)

I have an extensive understanding of search engine marketing and search engine optimisation, with experience in:

• Crafting SEO-optimised content.
• Planning and presenting SEO copywriting workshops for clients.
• Carrying out comprehensive SEO audits and keyword research.
• Implementing and monitoring Google Analytics.
• Creating, optimising and managing paid search campaigns.
• Delivering monthly SEO progress reports.
• Managing ongoing link building efforts.
• Sponsored content.

I'm best known for...

Winner of the 2010 and 2011 Radio Awards category ‘Best Radio Website’ for therock.net.nz.

Recent Employment

Copy, Insights & Engagement / 2012 - 2017 / Image Centre Group (now Jetplane Indie)

Working across eight brands within both creative and technical departments to deliver engaging creative concepts and brand experiences.

Juggling multiple projects across a variety of disciplines – for a number of years I was the sole full-time copywriter employed by Image Centre Group (240+ staff).

Researching, composing, writing, editing and proofreading copy for direct mail, emails, advertorials, print advertising, websites, sales collateral, packaging and presentation documents.

Auditing SEO and social media presence on behalf of companies and brands and offering best-practice advice.

Carrying out keyword research and Google Analytics assessment in order to create compelling content which will rank highly in organic search results.

Developing content, information architecture, wireframe diagrams, sitemaps and content schedules for websites.

Creating long-term content strategy plans and conversation calendars for websites and social media.

Search Analyst / 2011 - 2012 / SureFire Search

Planning, creating, optimising and managing paid search campaigns for clients such as World Vision and Media Design School.

Delivering comprehensive monthly reports on SEO and paid search ranking performance to clients using Google AdWords, Google Analytics, SEO Moz and Screaming Frog.

Carrying out comprehensive SEO audits and keyword research.

Crafting SEO-optimised content.

Planning and presenting SEO copywriting workshops for clients.

Implementing and monitoring Google Analytics.

Managing ongoing SEO linkbuilding efforts.

Online Editor, therock.net.nz / 2009 - 2011 / MediaWorks Interactive (The Rock brand)

Brainstorming hard-hitting, irreverent and popular online promotions to be rolled out on The Rock website, and taking responsibility for the smooth running of these campaigns.

Ensuring the accurate representation of The Rock radio brand within the online space across all aspects of the site including subject matter, copy tone, imagery and design.

Daily content updates on The Rock FM’s website therock.net.nz, involving (but not limited to) video editing, copywriting, newsletter mailouts, promotional activity, linking, posting audio, comment moderation, blogging, design and image sourcing.

Taking initiative in order to obtain external marketing for the website – for example brokering content syndication arrangements and banner advertising contra deals.

Balancing the needs and interests of a variety of people involved in the site including on-air staff, marketing personnel, the sales team, the promotional team and the interactive producers.

Industries I know well

Health and beauty

Mediums I know well

Advertorials/sponsored content)
Case Studies
Radio Scripts
Press Releases

Honours & awards

Winner of the 2010 and 2011 Radio Awards category ‘Best Radio Website’ for therock.net.nz.

A member of the creative team behind the Marketing Award-winning campaign ‘Unlock Your Potential’ for The University of Auckland.

Gained Google AdWords and Google Analytics certification.


Bachelor of Communication Studies, with an extended major in Advertising. Auckland University of Technology (AUT), Auckland (2007).

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