Art Director / Copywriter
Racing Post 2017 Campaign
Racing Post needed a campaign to establish itself as the authority on all things
horseracing and the go-to place for the best betting intelligence.
We came up with the idea of it’s two hundred staff members appearing
whenever someone used their products to shine a light on the level of expertise
that goes in to them.
Art Direction, Campaigns, Concept
Additional cast of characters to be used by internal design team.
Auckland | Wellington | Christchurch | Dunedin | Sydney | Melbourne | Brisbane | Adelaide | Perth | Singapore | Hong Kong | And Everywhere In Between
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