+64 9 373 3791
Lew 100615
Firstname/Profession
Lew
Strategist / Marketing Consultant
12 Plus years Experience
Auckland, Hamilton, Christchurch, Dunedin, Napier, Queenstown, Tauranga, Wellington
135

Represented: 15/06/18

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Project name/Type
Pet.co.nz
 
Specialities
Research, SEO, Strategy
Industries
Pet Care
Views
32

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Project name/Type
Transform Manukau
 
Specialities
Campaigns, Interviewing, Strategy
Industries
Infrastructure
Views
47

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Project name/Type
La-Z-Boy
 
Specialities
Interviewing, Research, Strategy
Industries
Home & Living
Views
33

Bio

I bring to the table over twenty years’ experience working as a Strategic Planner in advertising agencies (Clemenger BBDO, M&C Saatchi, The Campaign Palace), as a Business Development Consultant (Headlight, Mandala Creative Business), and as a marketing researcher (CM Research).

 

Over the years I have had the opportunity to help some truly great brands be better to buy for customers, or to be more satisfying to work for as employees or to be more mutually valuable as business partners.

This experience includes financial services companies like the ANZ National and Co-Operative Banks, tourism marketers like Positively Wellington Tourism and Tourism New Zealand and Land Rover in the auto market.

 

I have been able to develop my behaviour change skills with programmes such as road safety, attracting skilled migrants, growing the Māori health workforce, encouraging Aucklanders to use public transport and alcohol moderation. I have also worked on cultural development and internal marketing programmes within organisations such as ANZ National Bank, Toyota and the Department of Conservation.

Expertise

Content Strategy Creative Strategy Insight Generation Integrated Marketing Interviewing Marketing Comms Planning Research Strategy Tenders

Software

Microsoft Excel Microsoft Powerpoint Microsoft Word

My Skills

Research
Research focus groups and personal interviewing
Quantitative research
Qualitative research
Social research
Business to business research

Client Management
Pitch consulting
Tender strategy and document writing
RFP’s
Award entries
Client and creative briefs

Marketing
Marketing strategy
Business growth plans
Insight generation
Marketing plan writing
Digital strategy
Workshops
Planning

Behaviour Change Programmes
Design of complex behaviour change programmes
Behavioural Economics
Transactional Analysis

I'm best known for...

Destination strategy for Wynyard Quarter and Commercial Bay.
Designed Auckland Transport's public transport adoption framework.
Originator of the Push Play campaign.
Brand and comms strategy for ASB - and the Ira Goldstein campaign.
Convenor of judges for the Effies (5 years) and Beacons (3 years).

Recent Employment

Owner / 2009-persent / Headlight, Auckland

Research, strategic planning and business development consulting.

Works with commercial and public sector clients and agencies to solve business challenges, and design strategies and work programmes.

Head of Strategic Planning / 2005-2009 / Clemenger BBDO, Wellington

Worked on a range of clients (e.g. ANZ National Bank, Positively Wellington Tourism, ACC, TAB) to solve communication challenges, and create communication strategies.

Head of Strategic Planning / 2003-2005 / M&C Saatchi

Worked on a range of clients (e.g. ANZ, DB Breweries, Tip Top Bakeries, NZ Herald, Tourism New Zealand ) to solve communication challenges, and create communication strategies.

Industries I know well

Tourism
Property
Government sector - road safety, health, education, biosecurity
Entertainment
Infrastructure
Financial Services - banking
Insurance,
Cryprocurrency
Education
FMCG - Food
FMCG - Beverage

Mediums I know well

Print
Digital
Social
Television
Outdoor
Direct
Retail

Honours & awards

Various Effies including clients like:
NZTA
ALAC
Tourism NZ
NZ Cheese Marketing

Qualifications

University of Auckland

Degree Bachelor of Commerce Management, Marketing and Social Science 1981 – 1984

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