Apologies to David Byrne and all, but how did I get here?
It seems like yesterday I was back-packing round the world then going to University. Next thing, I’m out the doors into Margaret Thatcher’s dog-eat-dog Britain, sporting an English degree and a hangover.
As unemployment reached record levels, where was an impressive knowledge of Donne, Thoreau and Hemingway going to get me?Correct. Advertising: the last refuge of the vocationally challenged. Starting at Y&R in Manchester, then Publicis and Red Cell in London.
I won awards, travelled the world in unfamiliar style and wrote about everything from Alfa Romeos to Zodiac boats. Got a primo job at BBDO in Dubai, doing international campaigns for Pepsi. And then I quit and went motor racing. Well, wouldn’t you if someone offered the chance?
The catch was I had to set up and run a motorsport business for two investing partners. In year one, it became a multi-million US$ operation. By the end of year two I figured I’d done my job and headed for New Zealand.
As a senior writer at Ogilvy, creative director at Redrocks and a freelancer since 2002, I’ve created campaigns for some of the country’s best-known brands. Internationally, I’ve been writing global brand campaigns for the likes of Hitachi and US corporate advertising for General Motors.
It’s an unusual resumé, I know. But have you noticed how the thorniest creative problems rarely succumb to applications of ‘usual’? Perhaps I can help.
I'm best known for...
An ability to write long copy you want to read, and the lost art of dialogue.
Industries I know well
Travel & tourism
Mediums I know well
Honours & awards
British Specialist Press Awards
2x IAAA Gold Pencils
Red Centre TVC:
Nominated 'Best Commercial' New York City International Film Festival
Winner 'Award Of Excellence' The Accolade Competition
Winner 'Certificate Of Merit' 47th Hugo Television Awards
'Official Selection' California International Shorts Festival
M.A. (Hons.) Literature
Dip. Marketing, Chartered Institute of Marketing.
A little French and German.