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Firstname/Profession
Mario
Copywriter / Creative Director
12 Plus years Experience
Auckland, Wellington, Adelaide, Brisbane, Christchurch, Dunedin, Hamilton, Hong Kong, Kuala Lumpur, Melbourne, Napier, Palmerston North, Perth, Queenstown, Singapore, Sydney, Tauranga
3920

Represented: 18/02/11

Bio

Apologies to David Byrne and all, but how did I get here?

 

It seems like yesterday I was back-packing round the world then going to University. Next thing, I’m out the doors into Margaret Thatcher’s dog-eat-dog Britain, sporting an English degree and a hangover.

 

As unemployment reached record levels, where was an impressive knowledge of Donne, Thoreau and Hemingway going to get me? Correct. Advertising: the last refuge of the vocationally challenged. Starting at Y&R in Manchester, then Publicis and Red Cell in London.

 

I won awards, travelled the world in unfamiliar style and wrote about everything from Alfa Romeos to Zodiac boats. Got a primo job at BBDO in Dubai, doing international campaigns for Pepsi. And then I quit and went motor racing. Well, wouldn’t you if someone offered the chance?

 

The catch was I had to set up and run a motorsport business for two investing partners. In year one, it became a multi-million US$ operation. By the end of year two I figured I’d done my job and headed for New Zealand.

 

As a senior writer at Ogilvy, creative director at Redrocks and a freelancer since 2002, I’ve created campaigns for some of the country’s best-known brands. Internationally, I’ve been writing global brand campaigns for the likes of Hitachi and US corporate advertising for General Motors.

 

It’s an unusual resumé, I know. But have you noticed how the thorniest creative problems rarely succumb to applications of ‘usual’? Perhaps I can help.

Expertise

Advertising Branding Copywriting Creative Direction Film Marketing Comms Strategy Writing

Software

Microsoft Word

I'm best known for...

An ability to write long copy you want to read, and the lost art of dialogue.

Industries I know well

Destination branding
Travel & tourism
Automotive
Financial
FMCG
Major events
Pharmaceutical
Retail
Property

Mediums I know well

TV
Magazine
Newspaper
Outdoor
POS
Radio
Direct response
Web
Digital
A/V production

Honours & awards

British Specialist Press Awards
2x IAAA Gold Pencils

Red Centre TVC:
Nominated 'Best Commercial' New York City International Film Festival
Winner 'Award Of Excellence' The Accolade Competition
Winner 'Certificate Of Merit' 47th Hugo Television Awards
'Official Selection' California International Shorts Festival

Qualifications

M.A. (Hons.) Literature

 

Dip. Marketing, Chartered Institute of Marketing.

Languages

A little French and German.

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