As part of the BKOW team, I've been responsible for taking on a brand gotten off the ground by Founder, Nick Mannix who was seriously injured a couple of years ago, leaving him a tetraplegic. A dream of his was to start a clothing line that reflected the support crew around him, his 'Brothers'. These guys have each other through thick and thin. I came on board to pull together collateral and form a basic digital strategy that is only going from strength to strength. I now manage the entire account and offer continual creative direction across our small but mighty brand.
I envisioned this entire shoot to boost our social media presence right before Christmas 2016 and got together a crew to go out for the day. Full credit to Ricky Situ who filmed and edited this clip for us.