I am Manolo, a Graphic designer and art director based in two antipodes (Spain and New Zealand). Passionate about creating brands and visual identities, packaging, publications and environmental design.
I give brands a smart and strong identity, exploring creativity to the maximum in each project. And yes, I also believe less is more.
Originally from Seville, Spain, I have 20+ years of international design experience to my craft. Having spent the majority of my career developing innovative exhibition, cultural and didactic works for a number of Spain’s iconic cultural institutions and foundations, I have, for the past five years, applied my aesthetic sensitivity and highly creative mindset into the commercial design field as a designer – recently concluding three years as Design Director of Auckland based, VOICE Brand Agency. With New Zealand residency, I am now living and working between Madrid, Ibiza and Auckland. I am proud of my work which speaks for itself in terms of conceptual reach, freshness and quality of execution.
Art Director / Graphic Designer / 2000 - Present / Freelance
Graphic Design, Artwork, Book design, Creative services, Print collateral, Advertising, Branding, Brochures, Magazines, Posters, Flyers, Event Promotions, Illustrations, Web Design, Packaging, Exhibitions
Clients Include Spanish Government, Picasso Museum, Embassy of France in Spain, Reina Sofia Contemporary Art Museum.. to name a few.
Design Director / 2014 - 2017 / Voice Brand Agency
Graphic Designer / 2017 / Redfire
Collaborations as a Contractor
Industries I know well
Mediums I know well
Honours & awards
Working at Voice brand Agency as Design Director:
Transform Awards Asia-Pacific 2017 winner
-Best use of packaging. Gold – Aunt Jean’s Dairy and O-I New Zealand
-Best corporate rebrand following a merger or an acquisition. Gold – Frucor Suntory and Voice
-Best wayfinding or signage. Gold – OJI Fibre Solutions
-Best implementation of a brand development project across multiple markets. Silver – Healthy Breath and Voice
Asian Pacific Property Awards.
Best Real State marketing. Orakei Bay Village New Zealand (Barfoot & Thompson)
Complutense University of Madrid – Fine Arts 1994
University of Seville – Arts 1992
University of Cambridge – Computer Art and Design – 1998
Editorial and Advertising Graphic Design Course – 2008
Design and Digital Image Management Course – 2009
Colour Management Course – 2009