Transform Awards Asia-Pacific 2017 winner.
Best use of packaging.
Gold – Aunt Jean’s Dairy and O-I New Zealand and Voice
The client was a family with a long farming heritage and a new product idea - their own ‘fresh from the farm’ cows milk sold in old-fashioned glass bottles. The idea was supported by research that showed customers in the premium milk sector believed milk in glass bottles looked better, tasted better and was better for you.
The ‘hero’ features of the product were leveraged to create a contemporary design that evokes the nostalgia of NZ life in the 50’s. FARM fresh PURE milk in GLASS bottles. It was important to differentiate Aunt Jean’s Dairy on-shelf, to clearly stand apart from competitors in the premium milk sector. To do this we used the two primary visual elements on the bottle. The word ‘milk’ was elevated from the product descriptor to become a simple and strong graphic element. Together these two bold features convey Aunt Jean’s Dairy ‘farm fresh’ origins.