Here's a little bit more about me:
I'm a father and husband first, then a digital specialist and business leader in my spare time.
I'm a digital native and designer by background, but my passion for people has been what motivates me to continue on a lifelong mission to promote positive change in the world, through design and creativity aiming to create a digital culture within organisations, digital services and experiences people love.
Over the last 20 years, I've worked on a vast array of digital and customer focused projects including major political elections, global brand strategy, innovation strategy, transformation initiatives, and digital product design & development.
As an XD Director, I lead Design, UX and Digital Experience Design teams for an integrated digital-physical delivery within the ICT and Marketing strategy.
As a virtual Innovation Lead & CDO, I work with CEOs and exec teams to understand the current business digital stage, transformation journey, customer pain points and the vision in order to develop fast interventions adding business, customer and employees value.
I SOLVE DIGITAL & CUSTOMER PROBLEMS.
Designing digital culture from within your business, creating creative capital and innovation capability through design & Visual-thinking
I DO THAT BY
Creative + Culture + TechEnabled Ventures + Impact
I've been lucky to work with great brands in South America and Australasia: Petrobras, Sherwin Williams, Four Seasons, Molinos Río de la Plata, Bardahl, FM La100, Sony Pictures, Speedy-Telefónica, Jhonson & Jhonson, CastellanoLibros.com, Westpac, Air NZ, Vodafone, Purex, Anchor, TVNZ, Visa, Mazda, New World, Farmers, Waikato University, Ryman HealthCare, Harmoney, Intergroup, HomeCare Medical
CX & Digital Product Design / Rapid Expert Design
When you need hands-on expertise for a product or feature design:
- Apply proven '3 in a box" model of collaboration, Engineering, Business and UX/CX
- Lead problem definition, research, design iteration (flows/wires/mockups), and user validation
- Use of Design thinking, Service & HCD (practice and capability uplift/education)
- Digital and customer experience strategy and blueprinting
- Creative, UI & Art Direction.
When you need an immediate design for a high-value deadline:
- Based upon Lean UX "design sprint methodology, for rapid results & Insights
- Provide tactical support for dev team (mockups, specs, design systems, etc)
- Lean activation and communication.
Strategic Thinking & Digital growth
When you need to set your company's digital vision:
- Digital Strategy & Transformation
- Design management (including agile / iterative design processes / Capabilities building)
- Digital Culture & Capabilities Mapping
- Marketing Automation/Digitalisation
- Digital Exec as a Service
Next-gen Concepts & Innovation
When you need fresh, bold ideas to create new revenue streams or culture change:
- Facilitate innovation workshops to identify challenges & commercial opportunities
- Apply highly creative, vision-driven approach to scenarios & prototypes
- Guide "partner/build/buy" decisions via novel concepts
- Advisory on Startup and Venture Capital.
- Create a sustainable culture of innovation
Innovation, Design & UX coaching
When you need an outside perspective + strategic guidance:
- Conduct UX/CX/Digital Audit & itemize CX/UX debt, documented with Digital/Design scorecard evaluation
- Promote design IQ among the team, including best practices, process and tools
- Provide strategic insights for building a Digital/HCD team & Design systems via proven methods
I'm best known for...
Setting up a not-for-profit organisation that helps woman and refugees develop their self-confidence and empower them to transform their ideas into profitable businesses, by providing a strong platform to share knowledge and as a venture incubator.
Head of Creative & Experience / August 2015 – June 2016 / Deloitte Digital (NZ)
I lead the Creative & Experience Design team within Deloitte Digital in New Zealand, focused on developing our kiwi Experience Design practice and develop new scalable solutions with the local customer and technical leadership team.
My work here has allowed me to not only look at the immediate customer experience requirements via digital and edge technology but also work on creative, experience and innovation strategies that aim to change the way our clients are servicing their current customers and open the doors to new opportunities and offerings.
Transform business models through digital experiences an innovative technology. As my involvement in the digital industry has matured, as part of a global network, also has my passion for experiences with great impact. My role allowed me to expand beyond my original remit as an Digital Expert, however I continue to grow and share my knowledge as a business and LX (Loyalty Experience; CX+UX) thought leader, and actively contribute to training and leadership throughout the organisation and digital industry.
Digital Creative & Experience Design Director / January 2015 – August 2015 / Intergen (NZ)
Lead the creative and UX design team integration with FEDs capabilities. Developed the Visual Thinking, Storytelling and UX business practice, keeping Intergen’s vision relevant to local and international clients and industry changes.
Designed and facilitated Visual Thinking and CX workshops, focused on business development and building client relationships, seeking to integrate Microsoft technology across multi-platform and omni-channel experiences.
Increased collaboration with sales and development team leads with Design Thinking and creative approach; ensuring that our internal and agile development team was able deliver what’s designed. Key clients; Ryman Healthcare, BellGully, Microsoft
Founder & CEO / December 2016 – Present / Basics Digital
As head of Digital Product & Experience Design, I lead a group of talented game-changers to help people and organisations develop and strengthen digital and innovation capabilities. At Basics I've developed an incubator to co-founded edge digital products and ventures (e.g Veepa and www.du.today).
I use the power of Visual Thinking, people centred-design and co-creation to help organisations and people navigate digital complexity, create culture of innovation and move faster to digital competitive advantage.
Industries I know well
Finance, Health, Sports, Retail, Construction,
Mediums I know well
Virtual & Augmented Reality
Honours & awards
National Party Digital hub – The National Party New Zealand
Sitefinity digital solutions List 2014: Top Five digital solution listed worldwide
Enlighten Designs Digital Solutions
Microsoft New Zealand Partner Awards 2014: Finalist for Collaboration & Content
Sitefinity Partners 2014: Oceania Platinum Partner of the Quarter
Microsoft New Zealand Partner Awards 2013: Collaboration & Content Partner of the Year
Skate Pinball – Mountain Dew – Frucor Beverages NZ
CAANZ AXIS Awards 2012: Bronze Best website category
CAANZ AXIS Awards 2012: Bronze Viral category
Digital Media Awards 2011: Gold Best Integrated category
Impulse Saver – Westpac Bank NZ
Digital Media Awards 2012: Bronze Direct Marketing Category
CAANZ AXIS Awards 2012: Gold Mobile category
Digital Media Awards 2011: Gold Financial Services category / Silver Mobile category
The Cannes Lions 2011: Bronze Promo & Activation Lion.
Cienradios.com – Grupo Clarin/Mitre
New York Festival 2009: Bronce medal Best entertainment website
Matear 2008: Finalist Entertainment website category
Bad Boys II - Sony Pictures Argentina:
Pencil 2002: Richmedia online campaign Golden Pencil 2002
Universidad de Ciencias Empresariales y Sociales
Bachelor of Communications, 2001 – 2006
Universidad de Buenos Aires
Bachelor of Graphic Design, 1998 – 2001
Portugues, English, Spanish