+64 9 373 3791
Pete Profile Picture
Mac Operator / Graphic Designer
12 Plus years Experience
Auckland, Wellington, Adelaide, Auckland, Brisbane, Christchurch, Wellington

Represented: 06/07/17

Logo Design

About Project

Creating a brand for someone and getting it right for them is very satisfying. It’s always a collaborative effort even if it doesn’t start that way. It becomes a journey of minds and opinions, taking the time to work together to craft a result which is the interpretation of that deeper thinking.
Logos always have a story.

‘He Tohu Rangatira’
A symbol of the leadership and vision to unify a body of people.

1999 Auckland hosted the Apec CEO Summit.
The branding for this event was to portray the essence of New Zealand, the culture, people and spirit. Working with Victoria University the final CEO motif was studied and interpreted to ensure the brand was culturally correct and appropriate. It was through this process that it would be called ‘He Tohu Rangitira’. The logo was rolled out into various collateral as well as traditionally hand crafted into gifts for the attending delegates and dignitaries.

Rubenius Group develops groundbreaking technology for the management and control of utility assets on a global scale. It is dedicated to applying technology towards the ultimate vision – clean water and green energy for everyone on the planet. An amazing client I’ve never met. Rubenius Group Head Office is in Dubai so logo and brand creation was at a distance. Excellent communication ensured a productive and fruitful relationship.

The Farmers logo was a collaborative project working with the clever people at Voice. I was lucky enough to be asked to work up an interpretation of ‘surprise’ the essence the logo was to evoke. I was also lucky enough to work up the interpretation that got to stick and remains unchanged.

Blenheim School is called Te Kura Wai Harakeke which means school by the water and Flax. The school backs onto the river originally used for milling flax so it is a significant part of the school heritage as well as the history of Marlborough. The flax ‘B’ motif represents strength, resilience, flexibility and growing from a strong heart with tones pulled from the flax itself and the established school colors.




Brand Identity, Concept, Digital Art



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