Hi! I’m a senior writer and editor who's spent the past 13 years freelancing and working on staff at magazines in Auckland and Sydney: InStyle, Fashion Quarterly, Miss FQ, NZ Listener, North & South, Metro, Sunday, Next, Simply You, Woman's Day, NZ Woman's Weekly, New Idea, Homestyle, Home NZ, Your Home & Garden, Life & Leisure, NZ Gardener, Cuisine, NZ Weddings, Toast, Remix, Mindfood, Good Health, NZ Women's Health, Cleo, Girlfriend, UNO and Air New Zealand's in-flight magazine, KiaOra. My writing has been published in these titles, Tauranga newspaper the Bay of Plenty Times and across online platforms including The Urban List. I'm only able to upload a small assortment of pieces here, but you'll find many more (including book reviews).
For the past two years, I've been deputy editor (slash staff writer, slash chief sub-editor; we're a small team so I take charge of the words, essentially) of bimonthly interiors magazine Homestyle and freelancing in between, mostly in the magazine industry but also for a diverse range of clients (a photographer, a marketing automation specialist, an architecture practice, an elder-care service, a life coach...), for whom I write and edit website, blog and social media copy, plus press releases and other PR/marketing collateral.
In 2016, I did a full-time stint as content editor/copywriter at digital-marketing agency krunch.co, during which I worked on social, online and eDM campaigns for brands including Renault, Hyundai and Bayleys real estate, and also wrote social and web copy for TVNZ show Hyundai Country Calendar. I've edited manuscripts for Penguin Books; worked on the features desk at Pagemasters NZ, sub-editing copy for the New Zealand Herald and its magazine inserts, the Herald on Sunday and multiple regional newspapers; and freelanced in the Tauranga newsroom of Bay of Plenty paper the Weekend Sun.
A bit of a media all-rounder, before I moved into journalism, I worked as communications coordinator at Barnardos' Family Advocacy and Information Centre (where among other tasks I wrote and edited publications that were used by staff nationwide and subscribed to by other support agencies including the Citizens Advice Bureau); and as an account executive at Auckland PR consultancy Network (publicising brands including Heinz Wattie's, ASB and Burger King). Last year, I returned to my PR roots to become a driving force behind the promotion of sell-out Auckland Fringe Festival show Sea Change by The Wet Hot Beauties, with whom I also perform.
I'm a dab hand at: long-form articles, bite-sized stories (reviews, promo snippets, Q&As, etc), editorial, integrated marketing content, social media and blog posts, website copy, email campaigns, press releases, brochures, flyers, presentations...
From sub-editing raw copy into well-crafted whatever-you-need, to proofreading existing content, I've worked hard for more than a decade to become one of the best of the best copyeditors out there. Need proof? You'll find it in any recent issue of Homestyle, my bimonthly pride and joy. As I said above, we're a small team, so as well as being deputy editor, I'm essentially also chief sub-editor and staff writer. I write at least one feature story per issue, the reviews, the behind-the-scenes and snippety/shopping pages, the content marketing/advertorials, the odd travel story, and various intros for our Q&A-style artist, food and travel stories; sub-edit the entire magazine (ergo, every headline and standfirst is also by me), and do some stuff on homestyle.co.nz and sometimes our Instagram.
As a skilled sub-editor, I'm also a pro at writing attention-grabbing headlines and tag lines and clever/witty intros to match – a talent that comes in handy when writing engaging social posts. My headlines and standfirsts feature throughout my online portfolio; you'll get the gist best on the Things page: https://philippaprentice.journoportfolio.com/things/
Hello, my name is Philippa, and I'm Type A. While using yoga to offset the possibility of a stress-related heart attack, I consistently strive to deliver top-quality work, and I've never missed a deadline. On the flipside of the creative bit, being organised and efficient is my MO.
Industries I know well
My varied experience has made me adept at nailing the right tone of voice for any project, but I'm particularly strong when it comes to fashion and beauty, health and wellbeing, architecture and interiors, lifestyle and travel, books and film, and arts and culture.
Mediums I know well
Print and digital (social media, web, blog, eDM).
Honours & awards
Porter Novelli NZ Award for Outstanding Graduate 2004 – Graduate Diploma in Communications and Public Relations.
Victoria University of Wellington
Bachelor of Science (Honours): Psychology major
1995 – 1998
Auckland University of Technology
Graduate Diploma in Communications and Public Relations