Hi, I’m Rachel, an Art Director and Senior Graphic Designer with over 16 years’ experience in the design industry. While Auckland is now home, I also have some international experience having worked for agencies in Melbourne and London.
Being very adaptable and having a strong design intuition, I have the experience and skill to help form identities for start-ups and SME businesses, through to working on campaigns for some of the most recognised brands in the world. This has also given me exposure to working with clients in a wide variety of industries - Health & Beauty, Fashion, Interiors, Architecture, FMCG and Financial Services.
I offer a clean, sophisticated and strong, yet elegant, design approach to showcase brands in the best possible light. From concept through to delivery of end product - beautifying whatever I lay my eyes on, improving customer perceptions and elevating the presence of businesses in the marketplace is what I do. I'm a multi-faceted, highly driven, creative and perceptive individual. An interesting life journey in conjunction with extensive international travel has given me an open mind to explore many facets of life, which I feel has broadened my creativity and allowed me to connect with a wide variety of businesses and the people behind them.
I perform well under pressure and always aim to deliver the highest quality job efficiently and within the timeframe provided.
- Advertising / Product launch campaigns
- Brand consultation
- Annual Reports
- Digital Art
- Digital Marketing Banners
- Website Brand Imagery
- Social Media Graphics
- Textile Design
- A lot of experience dealing with printers
- Can manage process from specifying print requirements with inks and paper, quoting through to press passing jobs and ensuring on-time delivery
- Press passing big print jobs - magazines, brand books etc
- Can design and set up Squarespace websites
Head of Design & Marketing at Pie Funds and Art Director / Senior Designer (Print & Digital) at JUNO Magazine / Jan 2015 - Sep 2017 / Pie Funds & JUNO Magazine
Initial 10 months in this role as FTE. From Oct 2015 moved to a contract role
Responsible for rebranding both Pie Funds and Juno with printed material and in the digital space
Pie Fund primary tasks: rebrand, website design, advertising concepts, conference & event branding, signage, client newsletter, annual reports, investment statements, photoshoot art direction.
– Other tasks - environment design concepts for new office fitout and relocation, client forms, online advertising, social media graphics, presentations to the board, conferencesJUNO Magazine: Spearheaded rebrand of the magazine from Moneta Media to JUNO
– Quarterly magazine publication
– Magazine content had three focal points: Personal Investing, Lifestyle & Travel, and Market Insights
- First issue involved with was Spring 2015 (issue #4)
- Completed 11 issues, the last being Summer 2017 (issue #14)
Primary tasks and technical skills: Rebranding publication and redesigning a new layout throughout, art direction of feature photo shoots with successful entrepreneurs and celebrities, media kits, sponsorship documents, proposals, complete redesign and building of the existing website using Squarespace, event invitations, slides, advertising design, stationery, HTML newsletters, social media graphics.
Teamwork: Built relationships and collaborated with internal (editor, sub-editor, designers) and external (PR companies, Writemark (Plain English Advisors), contributors, photographers, print companies) stakeholders
Freelance Designer / Jun 2013 – Dec 2014 / Source Recruitment, London
Maverick: Pitch for Coke (we won), illustrative work/presentation, pitch for DHL to get David Beckham on-board as a global ambassador, design interior art panels for the Bank of Gibraltar, logo design for Gibraltar Labour Party, Gibraltar Liberal Party and Office of Fair Trading Gibraltar
Innovision: UK Trade & Investment, The Securing Sports Conference 2014 held at The Savoy Hotel and Banqueting House
Saatchi & Saatchi X: Nikon CamerasSapient Nitro: Print and advertising offline / online for Sky and Vodafone account
Links of London: POS, offline / online advertising, posters, lightboxes, Iinvitations, digital design, HTML emails, digital graphics
T.M Lewin - Lookbooks, POS, retail, catalogue design, brochures, retail signage, advertising
OTM: The Royal Bank of Scotland
Freelance Designer: Self-Employed / Mar 2005 - Jul 2014 / UNO Magazine, BrandBuild & Ignoto Design
Online & offline project management, art direction, design, photography, brand development for a wide variety of businesses across New Zealand and Australia. Industries included beauty, kitchen design, interiors, finance, architecture, furniture, education, food, FMCG, wedding, health & wellbeing, creative services, fashion and lifestyle brands
During this period, some time was spent contracting to these firms/agencies:
Senior Designer: Ignoto Design, Tauranga, New Zealand
Clients: Scion, Embrace Shower Systems, Letts Building, ZiwipeakIntermediate Designer: BrandBuild, Melbourne, Australia
Clients: Mercedes, Silver Thomas Hanley (Hospital Architecture company), Straumann, Australian Homecare, Melbourne Homes of Distinction, Melbourne Gift Registry
Advertising Designer: UNO. Lifestyle Magazine, Tauranga, New Zealand
Designed brand advertisements for lifestyle brands/products/services: food, fashion, beauty, interior, architecture.
Industries I know well
Magazine / Publishing
Mediums I know well
Dip Computer Graphic Design
Short Courses in Fashion Design / Textile Design