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Rebecca 100615
Firstname/Profession
Rebecca
Social Media Specialist / Marketing Consultant
4-8 years Experience
Auckland, Wellington, Hamilton, Queenstown, Raglan, Rotorua, Tauranga
93

Represented: 04/10/18

Screen Shot 2018 10 02 at 8.40.00 pm
Project name/Type
Tāmaki Wellbeing Fund
 
Specialities
Digital, Social Media, Websites, Writing
Industries
Community
Views
29

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Project name/Type
RE:TRACE
 
Specialities
Digital, Social Media, Websites
Industries
Community
Views
30

matildariceambassador2
Project name/Type
Launching Matilda Rice as Jockey ambassador
 
Specialities
Events, Social Media, Writing
Industries
Fashion
Views
31

Bio

With experience in PR & social media, two communications degrees and running a blog that received 10,000 unique hits per month, Rebecca Lee has started freelancing full time, offering PR, comms, marketing and social media.

 

Throughout her career, she has worked across high profile in-house positions (Bauer Media Melbourne and The Travel Corporation NZ) before moving to "agency land" in PHD's Spark PR & Activate. All while studying her masters degree and volunteering with a number of chosen charities. 

 

Rebecca introduced the first “influencer famil” in New Zealand through her time at Contiki where she was pivotal in planning and negotiating Shaaanxo’s first partnership with a non-beauty brand.

 

During her time at Spark PR & Activate, she was client and project lead for major accounts including Jetstar, Ben & Jerry's, Spark and Jockey. Projects varied between event management, social media, communications and everything in between.

Expertise

Campaigns Content Strategy Creative Strategy Integrated Campaigns Project Management Social Media Strategy

Software

Google Docs Mailchimp Microsoft Excel Microsoft Powerpoint Microsoft Word Slack squarespace Trello

Recent Employment

Founder / 2018 / Plain Jane PR

 

  • Contracting at a number of projects. One major contract was the Tāmaki Regeneration Company (TRC)
  • In three months I grew the TRC Facebook page exponentially. +14% followers, +3% average post engagement, +2,065% average post reach
  • Create & implement yearly budget & communications strategies for diverse projects for TRC business
  • Ideate & manage all community events
  • Created & implemented internal communications strategy

Account Manager / 2016 - 2018 / Spark PR and Activate

 

  •  Client & project lead (social and communications) for multiple high profile retainer and project clients including Ben & Jerry's, Jetstar and Keep NZ Beautiful
  • Attend all client briefings and, with the help of a Senior Account Director, create holistic comms strategies - may that be traditional or digitally lead
  • Allocate budgets, roles & responsibilities across social, digital, media and PR arms of PHD or external agencies Worked in a team to secure new business through pitching & new leads
  • Manage external stakeholders and suppliers for the production of bespoke videography, influencer partnerships & experiential events
  • Managed all influencer partnerships including basic social media promotions, to international famils with travel brands 
  • Manage my client budgets, including providing job cost estimates and finalising job cost reconciliations at the end of a project
  • Manage Account Executive/s on daily tasks ensuring all work is delivered to a high standard for clients

PR & Digital Media Executive / 2014 - 2016 / The Travel Corporation

 

  •  In a team of two, looked after six global travel brands including Contiki, Trafalgar and Adventure World 
  • Daily tasks include running a brand related travel blog, multiple social media accounts, building relationships with media and bloggers, copywriting, event planning, liaising with core members of the business, pitching stories to consumer media, arranging "famil" trips for key members of the media, identifying brand influencers, creating press releases for Trade & Consumer media and more
  • Organised the first influencer travel famil in New Zealand with high profile beauty vlogger Shaaanxo.

Industries I know well

Travel / Tourism
Public Relations
Food & Bev
Retail
Media
Digital

Mediums I know well

Digital, Social, Online, Print and Radio

Qualifications

 

  • Bachelor of Communications – Major in Journalism
  • Post Grad Diploma in Communications – Major in PR

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