Leading the social media and communications for Treasures latest nappy launch, Treasures Care.
Treasures are the only nappy made in NZ and are the first nappy available to the Kiwi market that utilises FSC® -certified pulp. We wanted to bring this to life in this launch while heroing the most important people to us, Kiwi whānau.
Key workstreams included:
- Creating the campaign key messages
- Writing all web content
- Creating an in-depth social media crisis comms plan (with over 6 pages of FAQ for the community management team)
- Creating a micro and macro-influencer strategy
- Updating the social media strategy to fully embrace our new Treasures Care brand positioning.
A month into launch and our Instagram has already increased in followers by 10% and our engagement and organic reach has doubled from the month prior.